Local Marketing Rock Star Greenling
- Date Posted October 31, 2012
- Location Houston, TX
- Category Business
- Job Type Full-Time
Job Description:
You will be working for our regional marketing team to grow and implement an active marketing campaign and event calendar in Houston. Your primary goals are managing events, creating exciting visual and written content for our various channels, and managing those channels.
Tasks include:
=Event Management - find/respond to events to align with, coordinate Greenling presence at events, ensure proper exposure, evaluate benefit of event afterwards
=Community Outreach - identify and build relationships with organizations and individuals who are excited about sustainability and local food
=Partner Coordination - help implement campaigns with and for our partners
=Gather information on and respond to incoming requests for marketing/advertising opportunities, i.e. silent auctions, events, etc.
=Online Content Management - local box blog, newsletter, website content creation and updating in-line with our SEO/SEM and messaging goals
=Social Media - monitor and implement social media campaigns
=Creative Content - create marketing collateral for various campaigns
=Farmer Highlights - help take photos and write articles that feature our farmers
=General Video Content - informal videos about all kinds of things - Local Box, staff, farmers, events, etc.
=Metrics Tracking/Evaluation - track, review, and evaluate performance of regional marketing activities; make suggestions for improvement
=PR - assist marketing team with media relations in Houston
Qualities desired:
=Bright disposition - We have fun and we expect you to as well :)
=Family Member - we're close. We're busy, and sometimes get frustrated with each other, but at the end of the day we all care about each other
=Self-starter -- you will report to our marketing director but will find and manage opportunities on your own as you grow into the position
=Organization -- You will be juggling many, many things at once and need to have a system for keeping things organized and prioritized
=Strong Work Ethic -- we enjoy hard work and go the extra mile to cover for each other when needed
Basic Qualifications
=Bachelor's degree in marketing, communication, journalism or related field OR some experience in a marketing environment such as an advertising agency, public relations firm or corporate marketing department
=Strong organizational skills and ability to juggle tasks for multiple projects to completion
=Strong understanding of brand alignment and Greenling's mission
=Clear, persuasive and grammatically correct writing skills (samples will be requested)
=Understanding of consumer-focused marketing
=Ability to communicate with a variety of stakeholder audiences (customer, vendors, community organizations, investors) with clarity, sincerity, enthusiasm and empathy
=Ability to use spreadsheets and digital tools for metrics tracking/evaluation
=Desire for continuous learning and ability to take on greater responsibility over time
Specialized skills/experience
=Significant skill with standard business applications (word processor, spreadsheet, database)
=Experience with photography, photo-editing, and graphic design strongly preferred
=Experience with web-based or desktop marketing/design applications, such as email marketing systems, Adobe design applications, content management systems, blogging software, etc.
=Understanding of direct marketing principles, tools and techniques
=Understanding of online marketing principles, tools and techniques, including social networking and advertising
=Ability to take strategic direction while providing input into processes based on customer/community interaction
=Ability to reliably deliver projects and meet deadlines to implement a comprehensive schedule-driven marketing calendar
This will be a full-time, W-2 position with entry-level pay based on experience. Benefits available and all team members get fair portions of FREE organic produce, dairy, meats, and breads that don't get sold and a substantial discount on all Greenling products. Compensation this position is How to apply