This job expired on September 28, 2014
Online Marketing Manager Hamptons Lane
- Date Posted July 30, 2014
- Location New York, NY
- Category Business / Culinary
- Job Type Full-Time
Job Description
Hamptons Lane is a unique discovery food e-tailing club for culinary enthusiasts who wish to explore and experience authentic artisan foods and get inspiration from unique kitchen tools through monthly themed boxes. Each month, our curators scour the globe for interesting, local food products and ingredients, and complete them with recipes, artisan stories and how-to guides to inspire innovative product use. We are a venture-backed start-up with rapid growth.
We are currently seeking an Online Marketing Manager to join our team. You should be passionate about food, a team player and someone who can contribute to helping drive subscriber acquisition though marketing support, planning and execution for our business. He/she should be metrics driven and will seek to improve upon KPIs by acquiring the right type of customer.
Responsibilities: ·
Desired Skills and Experience
Qualifications: ·
We are currently seeking an Online Marketing Manager to join our team. You should be passionate about food, a team player and someone who can contribute to helping drive subscriber acquisition though marketing support, planning and execution for our business. He/she should be metrics driven and will seek to improve upon KPIs by acquiring the right type of customer.
Responsibilities: ·
- Collaborate with the Marketing Director on campaign goals and help implement the digital subscriber acquisition marketing strategy to ensure that objectives are met to maximum efficiency
- Collaborate with marketing director on day-to-day marketing initiatives including: Email marketing Online PPC Facebook advertising Display advertising Mobile marketing
- Execute on eCRM strategy by both developing implementing content including research ·
- Aid in the strategy and development of keyword targeting and display advertising placements ·
- Deliver against KPIs optimizing against customer lifetime value to meet annual forecast and goals – strong focus on analytics and reporting ·
- Contribute to social media strategy and execution ·
- Provide recommendations to reach new members through paid media campaigns ·
- Stay abreast of digital trends, technology and the competitive space
Desired Skills and Experience
Qualifications: ·
- A bachelor’s degree, preferably in Marketing, Advertising or related field ·
- 1 – 4 years of customer acquisition digital marketing experience in an B2C ecommerce / direct response environment or ad agency working with retail clients ·
- An understanding of mobile media, affiliate marketing, display media, native advertising and the Facebook advertising platform ·
- Some experience managing and optimizing paid search campaigns on the Google AdWords platform ·
- Experience with Google Analytics or other web analytics tools to assess CPL, CPA and LTV ·
- High attention to detail, excellent creative instincts, and the ability to audit his/her own work for accuracy and quality ·
- Proven analytical and quantitative skills including a strong understanding of online marketing metrics ·
- Ability to thrive in a fast paced, entrepreneurial, high-energy environment that requires the ability to multi-task and implement high priority initiatives ·
- Exceptional written and verbal communication, planning, and project management skills with individuals at both peer and management levels ·
- Excellent presentation skills as well as proficiency in MS Excel ·
- Curious, can-do attitude with a sense of humor
- Passionate about FOOD and start-ups
This job expired on September 28, 2014
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