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This job expired on July 21, 2015

Copywriter Brooklyn Brew Shop

  • Date Posted May 22, 2015
  • Location Brooklyn, NY
  • Category Business / Media
  • Job Type Full-Time
Job Description Are you a beer lover with a passion for writing? Can you quickly turn around fun, brand-driven copy? Are you a motivated self-starter willing to throw yourself on any project in need of carefully crafted prose? Brooklyn Brew Shop is looking for a copywriter that can move freely between topics ranging from the glories of sanitization while brewing to crafting the ultimate beer burger. 

Responsibilities include:
  • Develop dynamic, engaging, on-brand copy for website, blog, e-blasts and printed material for quick turnaround
  • Pitch, maintain and update content calendars. Assign and edit copy to interns. 
  • Create and update product and promotional copy on retail and wholesale websites
  • Continue growth of a strong community of beer brewers across our social media platforms
  • Analyze consumer behavior and engagement by devising and analyzing A/B promotions to form best practices for website, eblasts and social media 
  • Work closely with Marketing & Design Team on new packaging, web content, proposals, signage, marketing collateral and POS materials as well as develop, implement and track all marketing efforts, sponsorships and brand initiatives
  • Work closely with the Sales Team to develop, implement and track all retail sales campaigns including creating new sell sheets, eblasts, POS materials and social media alerts for demos, promotions, product arrivals and new product launches
  • Liaise with Publicist on upcoming media and support with product samples, media, pitches, and further information
  • Research new initiatives, events and partnerships
     
Qualifications:
  • Bachelors degree and at least one year of relevant work experience
  • You have impeccable and on-brand writing skills 
  • You have excellent time management skills, strong organizational skills and attention to detail
  • You are extremely self-motivated and able to prioritize and manage workloads
  • You have extensive knowledge and use of social media platforms (Facebook, twitter, Pinterest, Instagram, Untappd and more)and email management platforms (such as MailChimp) 
  • You have experience with Google Analytics and social media metrics
  • You are familiar with CMS and e-commerce platforms 
  • You have the ability to juggle multiple projects + tasks efficiently

Perks:
  • A chance to work in a fast-paced start-up at the ground level
  • Competitive salary in a high-growth company
  • Fun working environment with a team of bright and enthusiastic coworkers
  • 50% Empoyer-paid health & dental insurance coverage
  • Weekly beer tastings
  • Regular out-of-office beer-filled team lunches
  • Employee-selected office snacks & beverages including a BBS-brewed kegerator

About Us:

We started the Brooklyn Brew Shop out of the " data-cke-saved-href="http://www.brooklynflea.com/">Brooklyn Flea in the summer of 2009 to get space-strapped New Yorkers brewing. With the idea that making beer (real beer from real ingredients) can be simple, tasty, and most important, fun, we created stylish, easy-to-use Beer Making Kits designed especially for stove-top brewing and ingredient mixes for seasonally inspired beers. Our goal is to get everyone brewing by simplifying the beer making process without dumbing it down.

Our products can be found at Whole Foods, Bed Bath & Beyond, Urban Outfitters, Nordstom, as well as at independently owned shops nation-wide and across the UK, Canada, Spain, South Africa, Austria, Denmark, Switzerland, Norway, the Netherlands, and Singapore with retailers in new countries being brought on at an ever-increasing pace.

Please include a personalized cover letter and links to writing and/or design samples with your application. Compensation this position is How to apply
This job expired on July 21, 2015
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