Job Description Oldways is a food and nutrition nonprofit that encourages healthy eating through cultural food traditions. We are best known for creating educational tools such as the Mediterranean Diet Pyramid and the Whole Grain Stamp, and are responsible for helping to increase consumption of whole grains, as well as introducing the Mediterranean Diet and olive oil to the U.S. 

We are hiring a Public Relations & Media Manager who will manage Oldways’ digital and traditional communications and messaging functions/activities and expand our online presence and role as a thought leader. 

The successful candidate must be able to see both the forest and the trees, balancing communication strategy planning with implementation tactics to create effective communication messages, disseminate them, and evaluate their impact. We want to talk with you if you have a track record of synthesizing complex information and developing audience-specific messages that are clear, meaningful and effective. Partner outreach, media relations and database management are also key components of this role. 

As our Public Relations & Media Manager, you will be the hands-on, day-to-day person in charge of getting and keeping Oldways and Oldways’ resources and issues well known. If you are hired, you will work closely with Oldways President and other Oldways staff members, on communications/media management and strategy. Primary tasks include: 

• Build, organize and maintain media lists across food, health and nutrition platforms, including national digital and traditional media.
• Maintain a deep knowledge of the food, health and nutrition space and media landscape to help identify trends, leadership opportunities and hot-button issues.
• Develop and own media relationships with key reporters, in concert with our President and Program Managers.
• Identify trends, rapid response and other proactive opportunities for coverage.
• In conjunction with Oldways program managers, write and develop pitches and story angles to maintain and grow Oldways’ presence in the media, including online, print, broadcast and radio.
• Develop and execute an outreach strategy for short- and longer-lead storylines, including creating and maintaining editorial calendars for outreach.

This is NOT an entry level job.  We’re looking for a talented, multi-faceted communications professional who has existing deep relationships with media. You have experience writing pitches, managing editorial calendar schedules and creating targeted media lists. You have excellent media relations skills – you’ll know how to make the most of the opportunity when a new nutrition study is published or when the government announces new dietary guidelines or regulations.

You’ve worked either at a PR agency or in in-house PR (though maybe not your entire career). You are detail-driven; you like to make lists and love to write. The ideal candidate will be able to juggle a number of different tasks at the same time, and cares about healthy eating and great food. You care about making a difference, and are interested in Oldways’ mission.  

Our offices in Boston’s Back Bay are informal. We don't wear ties or heels, and there's a company dog. Yet the atmosphere is intense and totally professional; each staff member is expected to take full responsibility for his or her projects.  

If this sounds like the ideal job for you, please send your resume and salary requirements (and any other materials that will impress us) to Sara Baer-Sinnott (email OldwaysJobs@gmail.com, with Communications/Outreach in the subject line). We will treat your application with full confidentiality. Salary and benefits are industry standard for nonprofits, and commensurate with experience. Oldways is an Equal Opportunity Employer. You can learn more about Oldways at www.oldwayspt.org. Compensation this position is How to apply Deadlineno deadline