Marketing Manager Sweet Earth Natural Foods
- Date Posted August 28, 2015
- Location Moss Landing, CA
- Category Business
- Job Type Full-Time
Reports to: VP of Marketing
As of: August 2015
Job Description
We are seeking an exceptionally talented, proactive, self-starter who can manage day-to-day marketing details and continue to help build the brand of an exciting food start-up. This role will interact frequently with team members on the manufacturing, sales and executive teams with the opportunity to grow & advance.
Job Duties:
- Responsible for the tactical execution of the marketing strategy. This will include, among other things, consumer sampling, events, trade show support, digital activation, logistics relating to appearances and media opportunities.
- Key member of the Public Relations team which will include tasks such as proactive media outreach, cultivation & development of brand ambassadors, coordination of major media relations activities.
- The Marketing team representative on the New Product Development team. Duties on this team will range from competitive assessment, product positioning, identification of features & benefits and managing budgets & timelines.
Desired Skill Set:
- Minimum 3 years marketing experience in the natural and / or conventional grocery class of trade.
- Must have a love of food with a knowledge base or curiosity around health, nutrition, ingredients and culinary applications.
- Excellent writing, verbal & analytical skills.
- Strong Word, PowerPoint, Excel and general office skills; knowledge of design software like Illustrator or InDesign a plus.
- Strong project management skills.
- Ability to manage a budget.
- Creative & innovative problem solver.
- Self motivated & extremely organized.
- Team player who can take charge, multitask & work under tight deadlines.
- Ability to thrive in a fast-paced, start-up environment.
- Shared mission and values with the Sweet Earth brand.
- Bachelor’s degree – preferably in marketing or business.