{"id":2332,"date":"2013-03-19T10:00:04","date_gmt":"2013-03-19T10:00:04","guid":{"rendered":"http:\/\/www.goodfoodjobs.com\/blog\/?p=2332"},"modified":"2014-04-24T17:46:42","modified_gmt":"2014-04-24T17:46:42","slug":"rachel-greenberger-director-food-sol-at-babson-college","status":"publish","type":"post","link":"https:\/\/www.goodfoodjobs.com\/blog\/rachel-greenberger-director-food-sol-at-babson-college\/","title":{"rendered":"Rachel Greenberger \/ Director \/ Food Sol at Babson College"},"content":{"rendered":"<p style=\"text-align: center;\"><a href=\"http:\/\/www.goodfoodjobs.com\/blog\/wp-content\/uploads\/2013\/03\/Rachel-Greenberger.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-3090\" title=\"Rachel Greenberger\" src=\"http:\/\/www.goodfoodjobs.com\/blog\/wp-content\/uploads\/2013\/03\/Rachel-Greenberger.jpg\" alt=\"\" width=\"590\" height=\"418\" srcset=\"https:\/\/www.goodfoodjobs.com\/blog\/wp-content\/uploads\/2013\/03\/Rachel-Greenberger.jpg 590w, https:\/\/www.goodfoodjobs.com\/blog\/wp-content\/uploads\/2013\/03\/Rachel-Greenberger-300x212.jpg 300w\" sizes=\"auto, (max-width: 590px) 100vw, 590px\" \/><\/a><\/p>\n<p style=\"text-align: left;\">\n<p style=\"text-align: left;\">\n<p style=\"text-align: left;\">\n<p style=\"text-align: left;\">\n<p style=\"text-align: left;\">\n<p style=\"text-align: left;\">\n<p style=\"text-align: left;\">\n<p style=\"text-align: left;\">\n<p style=\"text-align: left;\">\n<p style=\"text-align: left;\">\n<p style=\"text-align: left;\">\n<p style=\"text-align: left;\">\n<p style=\"text-align: left;\">\n<p style=\"text-align: left;\">\n<p style=\"text-align: center;\">\n<p style=\"text-align: center;\">\n<p style=\"text-align: center;\">\n<p style=\"text-align: center;\">\n<p style=\"text-align: center;\">\n<p style=\"text-align: center;\">\n<p style=\"text-align: center;\">\n<p style=\"text-align: center;\">\n<p style=\"text-align: center;\">\n<p style=\"text-align: center;\">\n<p style=\"text-align: center;\">\n<p style=\"text-align: center;\">\n<p style=\"text-align: center;\">\n<p style=\"text-align: left;\"><em>Have you ever found yourself overwhelmed with passion yet unsure how to channel it? Do you ponder the enormous scale of the problems with our current food system and find yourself feeling daunted? Did you know there was an organization called Food Sol that \u2018supports eater-entrepreneurs to uncover and articulate what they care most about influencing in food\u2014and then determine the \u201cbite-sized\u201d action they can take\u00a0now\u00a0to begin\u2019? Thanks to Rachel, Food Sol does indeed exist, and we\u2019re pretty excited about it.<\/em><\/p>\n<p><strong><em>When did you know that you wanted to work in food?<\/em><\/strong><\/p>\n<p>In my first year of business school, a professor said, \u201c<a title=\"link\" href=\"http:\/\/www.examiner.com\/article\/real-food-options-why-food-entrepreneurship-matters\" target=\"_blank\">Many  entrepreneurs are trying to solve their own pain points<\/a>.\u201d \u00a0This  startled me and got me thinking: What\u2019s my pain point? I considered my  buying behavior. Where does my money go? What purchases really matter to  me? Immediately, I pictured myself standing  in the grocery aisle holding two brands of the same product and having a  fit over the fact that I couldn\u2019t figure out which was the \u201cright\u201d  choice. I was near-obsessed with making sure that my food dollars went  to the businesses that I believed in and that,  in turn, I was ingesting healthy, honoring food. But no matter how much  I dug into and studied the issues, the landscape remained a frenzy of  hidden, fragmented, or impossibly complicated information. It was  driving me crazy! So with a business hat on, I thought:  Maybe I can create something that will help me, and others who want to  come along, to navigate the ambiguities and complexities of our food  system more effectively. <em><br \/>\n<\/em><em><strong><br \/>\nHow did you get your current good food job? <\/strong><\/em><\/p>\n<p>In my second year of business school, my advisor Cheryl Kiser (who also runs the <a href=\"http:\/\/www.babson.edu\/Academics\/centers\/the-lewis-institute\/lab\/Pages\/home.aspx\" target=\"_blank\"> <\/a><a title=\"Babson Innovation Lab\" href=\"http:\/\/www.babson.edu\/Academics\/centers\/the-lewis-institute\/lab\/Pages\/home.aspx\" target=\"_blank\">Babson Social Innovation Lab<\/a>) said, \u201cIf you have a few minutes,  would you mind looking at this alum\u2019s website and sending me your  thoughts? He cares about permaculture and biodynamic farming and I\u2019ve  been asked to write him a proposal.\u201d\u00a0 Late that night,  I went on the alum\u2019s website as a favor to Cheryl. I figured I\u2019d send  her one or two bullets, just for scoring points. I was up \u2018til 3 am  bouncing off the walls \u2013 and I wrote a full proposal. The partnership  never happened, but that 3 am proposal was a blueprint  for what <a title=\"Food Sol\" href=\"http:\/\/www.babson.edu\/Academics\/centers\/the-lewis-institute\/food-sol\/Pages\/home.aspx\" target=\"_blank\">Food Sol <\/a>would become.\u00a0 <em>Very long story short: <\/em>After nine months of choppy waters fraught with excitement and let  down, Cheryl and I launched Food Sol with start-up capital from a friend  of the College. We are now in Year 2 of this food entrepreneurship lab,  and recently saw kudos for our work in <a title=\"The Economist\" href=\"http:\/\/www.economist.com\/whichmba\/organic-growth\" target=\"_blank\">The Economist<\/a> and  <a title=\"Food and Wine\" href=\"http:\/\/www.economist.com\/whichmba\/organic-growth\" target=\"_blank\">Food and Wine<\/a>.<\/p>\n<p><strong><em>How did your previous work or life experience prepare you for a good food job?<\/em><\/strong><\/p>\n<p>I  worked in travel for 4 years \u2013 designing and selling active travel  vacations and talking to customers about their fears and anticipations  of the road.\u00a0 My second employer was an Italian cycling touring  company.\u00a0 I talked to so many people who had been everywhere but kept  craving a return to Italy. Food was always the first reason. On the road  and when we are home, food connects us in such powerful,  basic, and intrinsic ways. Through listening to Americans talk about  their desires to eat in other contexts and cultures, I realized how much  America hungers for a deeper relationship with food. Much of my work  centers on surfacing and acknowledging<a title=\"Food Meta-Values\" href=\"http:\/\/www.examiner.com\/review\/the-necessary-r-evolution-for-sustainable-food-systems-summit-june-28th\" target=\"_blank\"> <strong>food meta-values<\/strong><\/a> \u2013 those common denominators that link us above and beyond all else.<\/p>\n<p><em><strong>What was the greatest obstacle you had to overcome in pursuing your Good Food Job dream? <\/strong><\/em><\/p>\n<p><em> <\/em>Hands  down: living with uncertainty. There is so much joy, health and  fulfillment that comes from working in good food. But given  the current state of our alternative food system evolution, the jobs in  good food can be scarce, are often self-generated, and can be  financially challenging. \u00a0You have to be willing to make and live with  this trade off, and it can be scary on a routine basis  \u2013 especially if you\u2019re like me and you don\u2019t do<em> <\/em>roller coasters well.<\/p>\n<p><em><strong>What can you identify as the greatest opportunities in food right now?<\/strong><\/em><\/p>\n<p>Good  food businesses built on sound economics are exciting, rare and  immediately apparent. They are exciting because they can serve  increasing numbers of eaters and create jobs for folks such as  yourselves who would like to work in this space. They are exciting to  investors too. Investors \u2013 both foundations and angels \u2013 are looking for  them.<\/p>\n<p><strong><em>If you could be compensated for your work with something other than money, what would it be?<\/em><\/strong><\/p>\n<p>Dinners at <a title=\"Blue Hill at Stone Barns\" href=\"http:\/\/www.bluehillfarm.com\/food\/blue-hill-stone-barns\" target=\"_blank\">Blue Hill Stone Barns<\/a> (Pocantico Hills, NY) and <a title=\"Oleana\" href=\"http:\/\/www.oleanarestaurant.com\/\" target=\"_blank\">Oleana<\/a> (Cambridge, MA).\u00a0 SWOON.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you ever found yourself overwhelmed with passion yet unsure how to channel it? Do you ponder the enormous scale of the problems with our current food system and find yourself feeling daunted? Did you know there was an organization called Food Sol that \u2018supports eater-entrepreneurs to uncover and articulate what they care most about [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[7,10],"class_list":["post-2332","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-business","tag-education"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rachel Greenberger \/ Director \/ Food Sol at Babson College - Good Food Jobs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.goodfoodjobs.com\/blog\/rachel-greenberger-director-food-sol-at-babson-college\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rachel Greenberger \/ Director \/ Food Sol at Babson College - Good Food Jobs\" \/>\n<meta property=\"og:description\" content=\"Have you ever found yourself overwhelmed with passion yet unsure how to channel it? 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