{"id":2446,"date":"2013-05-07T11:29:29","date_gmt":"2013-05-07T11:29:29","guid":{"rendered":"http:\/\/www.goodfoodjobs.com\/blog\/?p=2446"},"modified":"2014-03-31T22:08:58","modified_gmt":"2014-03-31T22:08:58","slug":"kate-thorman-nora-chovanec-co-founders-co-media-mavens-abbott-west-productions-the-innocents-abroad","status":"publish","type":"post","link":"https:\/\/www.goodfoodjobs.com\/blog\/kate-thorman-nora-chovanec-co-founders-co-media-mavens-abbott-west-productions-the-innocents-abroad\/","title":{"rendered":"Kate Thorman &#038; Nora Chovanec \/ Co-Founders &#038; Co-Media-Mavens \/ Abbott &#038; West Productions, The Innocents Abroad"},"content":{"rendered":"<p style=\"text-align: center;\"><a href=\"http:\/\/www.goodfoodjobs.com\/blog\/wp-content\/uploads\/2013\/03\/Screen-Shot-2013-03-07-at-9.10.54-AM.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2447\" style=\"border: 0px none;\" title=\"Screen Shot 2013-03-07 at 9.10.54 AM\" src=\"http:\/\/www.goodfoodjobs.com\/blog\/wp-content\/uploads\/2013\/03\/Screen-Shot-2013-03-07-at-9.10.54-AM-e1362665523109.png\" alt=\"\" width=\"440\" height=\"271\" \/><\/a><\/p>\n<p><em>Meet the irresistible duo behind <a href=\"http:\/\/www.abbottandwest.com\/\" target=\"_blank\">Abbott &amp; West Productions<\/a>. If we hadn&#8217;t shown you a photo already, you might think they were of an older generation, with a distinguished roster of films and PBS Series&#8217; in their portfolio. But pull back the curtain and you&#8217;ll find Kate and Nora, whose collective vision for what media (of all kinds) can and should be is going to make it hard for you not to start watching immediately.<\/em><\/p>\n<p><!--more--><\/p>\n<div><em><strong>When did you know that you wanted to work in food?<\/strong><\/em><\/div>\n<p><strong>Nora:<\/strong> I grew up in a small town in Oregon, where my mother taught me how to  tell the changing seasons by ripening berries, celebrated <a title=\"Alie Waters\" href=\"http:\/\/www.chezpanisse.com\/about\/alice-waters\/\" target=\"_blank\">Alice Waters <\/a> and the <a title=\"Moosewood Cookbooks\" href=\"http:\/\/www.moosewoodcooks.com\/about\/cookbooks\/\" target=\"_blank\">Moosewood cookbook<\/a>, and baked German fruitcake (<a title=\"Stollen\" href=\"http:\/\/www.abbottandwest.com\/christmas-stollen\/ \" target=\"_blank\">stollen<\/a>) every  Christmas. My father harvested cherries annually from our front yard,  making jam for our friends, neighbors, and even the mailman; I  especially loved spreading it on the <a title=\"Irish Soda Bread\" href=\"http:\/\/markbittman.com\/irish-soda-bread\" target=\"_blank\">Irish soda bread<\/a> he would bake  every Easter. Both of my parents made sure that my family was around the  dinner table for home-cooked meals every night. They made cuisine,  community, and cultural heritage inseparable, laying the groundwork for  my devotion to celebrating healthy, good food. When I left rural Oregon  to become a city girl in the Northeast, I realized that my way of  connecting to my surrounds and my community was through food. I couldn\u2019t  find my footing without it. Also, as a consummate explorer and cultural  interloper, I found that my devotion to food was just the ticket to  make friends and share stories around the world. So, I knew that my life  and work would always involve food systems of some sort.<\/p>\n<p><strong>Kate:<\/strong> I\u2019ve loved food for so long that it\u2019s  only natural it would be part of my career. My aunt has worked in food  and wine her whole life and, even when I was quite young, I remember her  bringing a different new food to family events, so from a very early  age I loved things like lox, and melon and prosciutto, and Indian  curries. It\u2019s a family story that I would eat and like pretty much  anything, and I maintain that attitude to this day.<\/p>\n<p>One  of my most definitive moments was discovering fresh mozzarella at age  11, when we were in Italy with my extended family. We were in a  family-run place in some small town in Tuscany, with dried herbs hanging  from low beams that must have been there for centuries. They made their  own mozzarella in-house, the same way they had for generations. I took  one bite of the soft, salty pillow of cheese and that was the beginning  of a love affair with cheese that has continued ever since. So, perhaps,  if I had an \u2018aha\u2019 moment, that was it. In that family\u2019s restaurant, as a  child discovering the world, I realized how much there was that I  didn\u2019t know, and how delicious it could be to learn. As I\u2019ve continued  to grow and explore, I continue to realize just how much more there is  out there, and I can think of nothing better than to devote my life to  that exploration.<\/p>\n<div><em><strong>How did you get your current good food job? <\/strong><\/em><\/div>\n<p>We  met at Nora\u2019s sister\u2019s bachelorette dinner party in the spring of 2011.  While pan-frying crispy leeks, we bonded over our shared love of food,  storytelling, and travel. We also lamented the fact that there were not  enough fun, intrepid young women on food\/travel television shows. A few  days later, Nora emailed Kate about making a video series about  culturally-specific restaurants in New York City and food in other  countries, to which Kate responded with a definitive \u2018yes.\u2019 Over a  planning session of soup dumplings at <a title=\"Joes' Shanghai\" href=\"http:\/\/www.joeshanghairestaurants.com\/\" target=\"_blank\">Joe\u2019s Shanghai<\/a> in Manhattan\u2019s  Chinatown, Kate suggested we take it another step further and actually  form a production company that specialized in thoughtful, creative  media. And thus, <a title=\"Abbott &amp; West Productions\" href=\"http:\/\/www.abbottandwest.com\/\" target=\"_blank\">Abbott &amp; West Productions<\/a> and <a title=\"The Innocents Abroad\" href=\"http:\/\/www.abbottandwest.com\/show\/the-innocents-abroad\/?episode=arepera-guacuco-the-arepa-mariscada\" target=\"_blank\">The Innocents Abroad <\/a>were born!<\/p>\n<p>We shot our <a title=\"The Innocents Abroad\" href=\"http:\/\/www.abbottandwest.com\/show\/the-innocents-abroad\/?episode=arepera-guacuco-the-arepa-mariscada\" target=\"_blank\">first episode for The Innocents Abroad<\/a> in February 2011 at the fabulous Venezuelan restaurant, <a title=\"Arepera Guacuco\" href=\"http:\/\/www.areperaguacuco.com\/\" target=\"_blank\">Arepera  Guacuco<\/a>, in Bushwick, Brooklyn. From there we premiered the show at  <a title=\"Housing Works Bookstore Cafe\" href=\"http:\/\/www.housingworks.org\/locations\/detail\/bookstore-cafe\/\" target=\"_blank\">Housing Works Bookstore Caf\u00e9 <\/a>(where we also host a travel book club) and  launched a <a title=\"Kickstarter Campaign\" href=\"http:\/\/www.kickstarter.com\/projects\/919375269\/the-innocents-abroad\" target=\"_blank\">successful Kickstarter<\/a> that enabled us to shoot our first  season. We are a bootstrapping, passion-driven project that truly  believes in a need for quality content focused on international food and  travel.<\/p>\n<div><em><strong>How did your previous work or life experience prepare you for a good food job?<\/strong><\/em><\/div>\n<p><strong>Nora:<\/strong> I realized early on that the best role in life is that of storyteller.  Both of your own stories and as a conduit for others\u2019 stories. I was  born an artist, but it has taken me many years to learn how to tell  compelling stories through my work. And I still learn more every  day. As a documentary photographer, I learned that you have to train  your eye to see things that others may not find interesting,  highlighting things through the use of composition, color, and light.  But in photography, seeing is only half the training. You have to be  inquisitive and you have to learn to listen. That is one of the reasons I  wanted to take on producing a web show; I wanted to sit people down and  make them really look and listen to other cultures.<\/p>\n<p>As  an artist and activist, my work has always gravitated towards farming,  food systems, culture, and cuisine. I worked at an amazing non-profit  named <a title=\"GroundWork Sommerville\" href=\"http:\/\/www.groundworksomerville.org\/\" target=\"_blank\">GroundWork Somerville<\/a> that opened my eyes to the importance of  school food and employing art as an educational tool. My time with <a title=\"Maya Lin\" href=\"http:\/\/www.mayalin.com\/\" target=\"_blank\">Maya  Lin<\/a> and her <a title=\"What is Missing?\" href=\"http:\/\/www.whatismissing.net\" target=\"_blank\">What is Missing? Foundation<\/a> further deepened my resolve to  use multimedia as a means for storytelling and cultural connectivity.  And my stints in food service made me confident that chefs and bakers  are freaking awesome. My focus on exploring international cultures  through their cuisine came organically. But I specifically remember a  time after I finished a documentary photography project on farmers in  Mexico and the U.S. Midwest \u2013 entitled CORN \u2013 when I realized I could  only really make sense of the world around me through food.<\/p>\n<p><strong>Kate:<\/strong> Like Nora, I\u2019ve always been a storyteller. I remember making up stories  for my sister and our two best friends on long road trips, deciding in  second grade that I wanted to be a writer, and discovering movies at age  13, realizing that this was yet another incredible medium for sharing  stories. Travel and food just naturally fit into this \u2013 my passion for  adventurous travel was born when I was 16 and spent the summer at a  program in Paris, inspiring both a year abroad in college at the  Sorbonne and a year traveling around the world after college. This love  of connecting with people in other cultures has always been best  embodied through food. Whether in rural India or cosmopolitan Istanbul,  I\u2019ve yet to find a better way to befriend people than sharing their food  and the history behind it.<\/p>\n<p>My  experiences as a travel writer, filmmaker and internet start-up veteran have converged in a way I never  could have imagined, and I\u2019m so lucky to be able to be working on this  amazing project.<\/p>\n<div><em><strong>What was the greatest obstacle you had to overcome in pursuing your  Good Food Job dream? <\/strong><\/em><\/div>\n<p>Time!  We have been incredibly lucky to have an amazing group of people around  us that support and assist; special shout out to our cameraman, <a title=\"Airfield Films\" href=\"http:\/\/airfieldfilms.com\/\" target=\"_blank\">Andrew  Baker<\/a>, and our sound editor, <a title=\"Stephen Schappler\" href=\"http:\/\/www.stephenschappler.com\/\" target=\"_blank\">Stephen Schappler<\/a>. But starting your own  business takes a huge amount of time, especially when there are only two  of you producing, researching, editing, hosting, designing, and  promoting. And for now, we both work other jobs on the side to keep our  dream in motion. Creating Abbott &amp; West and The Innocents Abroad  is incredibly rewarding and we love to do what we do, but sometimes you  just don\u2019t want to wake up on a cold Sunday morning and start video  editing right away.<\/p>\n<div><em><strong>What can you identify as the greatest opportunities in food right now?<\/strong><\/em><\/div>\n<p>People\u2019s  interest in quality content, whether that\u2019s the quality of their meat,  beans, TV shows or cookbooks. It is really exciting to see a growing  food movement that wants more than just fast food and mainstream  television personalities. People want substance with their sustenance  and we think this desire is just going to keep growing!<\/p>\n<p><em><strong>If you could be compensated for your work with something other than money, what would it be?<\/strong><\/em><\/p>\n<p><strong>Nora:<\/strong> Tacos and plane tickets! I eat so many tacos, it is a little  frightening. And then plane tickets, so that I can continue to feed my  inquisitive culinary cabinet and create more episodes for The Innocents  Abroad!<\/p>\n<p><strong>Kate: <\/strong> Plane tickets! That\u2019s what I always ask for as a gift, but have yet to  receive. I\u2019d also be happy with frequent flyer miles, so I can pick  where I get to go. 2013 is supposed to be my Morocco year, so if any  generous benefactors are listening&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Meet the irresistible duo behind Abbott &amp; West Productions. If we hadn&#8217;t shown you a photo already, you might think they were of an older generation, with a distinguished roster of films and PBS Series&#8217; in their portfolio. But pull back the curtain and you&#8217;ll find Kate and Nora, whose collective vision for what media [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[7,13],"class_list":["post-2446","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-business","tag-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kate Thorman &amp; Nora Chovanec \/ Co-Founders &amp; Co-Media-Mavens \/ Abbott &amp; West Productions, The Innocents Abroad  - Good Food Jobs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.goodfoodjobs.com\/blog\/kate-thorman-nora-chovanec-co-founders-co-media-mavens-abbott-west-productions-the-innocents-abroad\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kate Thorman &amp; Nora Chovanec \/ Co-Founders &amp; Co-Media-Mavens \/ Abbott &amp; West Productions, The Innocents Abroad  - Good Food Jobs\" \/>\n<meta property=\"og:description\" content=\"Meet the irresistible duo behind Abbott &amp; West Productions. 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