{"id":3168,"date":"2014-08-05T12:00:39","date_gmt":"2014-08-05T12:00:39","guid":{"rendered":"http:\/\/www.goodfoodjobs.com\/blog\/?p=3168"},"modified":"2014-08-05T12:42:56","modified_gmt":"2014-08-05T12:42:56","slug":"warren-brown-founder-owner-cakelove","status":"publish","type":"post","link":"https:\/\/www.goodfoodjobs.com\/blog\/warren-brown-founder-owner-cakelove\/","title":{"rendered":"Warren Brown \/ Founder &#038; Owner \/ CakeLove"},"content":{"rendered":"<p><a href=\"http:\/\/www.goodfoodjobs.com\/blog\/wp-content\/uploads\/2014\/08\/Warren.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-3290\" title=\"Warren\" src=\"http:\/\/www.goodfoodjobs.com\/blog\/wp-content\/uploads\/2014\/08\/Warren-e1407176919832.jpg\" alt=\"\" width=\"590\" height=\"368\" \/><\/a><em><em>The  mere thought of making a New Year&#8217;s resolution is enough to make some  of us roll over and go back to sleep. But not Warren. Motivated by a  spark of joy that came from working in a kitchen, he turned a fun  diversion into a successful business. And\u00a0<a href=\"http:\/\/cakelove.com\/\" target=\"_blank\">CakeLove<\/a> is proof that a good slice of cake is always a smart investment.<\/em><\/em><strong><em><a href=\"http:\/\/goodfoodjobs.com\/blog\" target=\"_blank\"> <\/a><\/em><\/strong><\/p>\n<p><strong><em>When did you know that you wanted to work in food?<\/em><\/strong><br \/>\nI got the fever for the food business while working at a bed &amp; breakfast in Rhode Island. I worked a variety of jobs &#8211; bussing tables, hosting, painting, and helping out in general. But I really enjoyed the creativity and intense pace in the kitchen.<\/p>\n<p><strong><em>How did you get your current good food job?<\/em><\/strong><br \/>\nI started baking as a New Year\u2019s resolution, and things just started growing.<\/p>\n<p><strong><em>How did your previous work or life experience prepare you for a good food job?<\/em><\/strong><br \/>\nI was an attorney working as a litigator for the federal government. It was a typical job where I lived in Washington, DC. A background in law helps in all of the predictable ways \u2013 contract negotiation, familiarity with legal principles and basic requirements in contracts. But the issue spotting and problem solving skills are what I didn\u2019t quite expect would be helpful. That is to say, I didn\u2019t quite expect to encounter so many problems in running a business. The list of things that go wrong, that require attention and minding, they are really something. There are just a lot of things going on, so both good and bad things happen all the time which require attention.<\/p>\n<p><strong><em>What was the greatest obstacle you had to overcome in pursuing your Good Food Job dream?<\/em><\/strong><br \/>\nGetting people to believe in the concept of a stand-alone cake bakery. I founded CakeLove before the cupcake boom and getting people to believe in a business focused exclusively on cake took a fair amount of convincing. I even needed a fair amount of convincing myself that this was a reasonable idea. With so many people asking me if it made sense, I couldn&#8217;t help but doubt myself.<\/p>\n<p>I\u2019ve considered quitting many times. I don\u2019t know an entrepreneur who hasn\u2019t had doubts about what they\u2019re doing. But every time I walk myself through what I\u2019m doing, why I\u2019m baking, and ask whether or not the business makes sense, I somehow manage to keep myself convinced that it\u2019s still worth doing. That may sound like I don\u2019t believe in it much myself, but I do. I just feel that in business you really have to divorce your emotions from decisions because the business idea has to be well grounded.<\/p>\n<p><strong><em>What can you identify as the greatest opportunities in food right now?<\/em><\/strong><br \/>\nGourmet quality food that meets consumers on their own terms. The mobile, digital domain is forcing business to give consumers what they want. It\u2019s so easy to shop that if you don\u2019t have a way to give the consumer exactly what they want, they\u2019ll walk.\u00a0 \u201cTheir own terms\u201d can mean lots of things: size, flavor, location, delivery or pick-up, method of purchase, business hours, etc.<\/p>\n<p><strong><em>If you could be compensated for your work with something other than money, what would it be?<\/em><\/strong><br \/>\nI hate litter, so I would ask for people to pick up trash that\u2019s not on their own property. How many times have you walked around your neighborhood with a bag and picked-up the litter? In some areas, litter is so common that it doesn\u2019t even register on some people\u2019s radar.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The mere thought of making a New Year&#8217;s resolution is enough to make some of us roll over and go back to sleep. But not Warren. Motivated by a spark of joy that came from working in a kitchen, he turned a fun diversion into a successful business. And\u00a0CakeLove is proof that a good slice [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[7,11,12],"class_list":["post-3168","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-business","tag-culinary","tag-production"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Warren Brown \/ Founder &amp; Owner \/ CakeLove - Good Food Jobs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.goodfoodjobs.com\/blog\/warren-brown-founder-owner-cakelove\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Warren Brown \/ Founder &amp; Owner \/ CakeLove - Good Food Jobs\" \/>\n<meta property=\"og:description\" content=\"The mere thought of making a New Year&#8217;s resolution is enough to make some of us roll over and go back to sleep. 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