{"id":4949,"date":"2019-04-30T12:00:58","date_gmt":"2019-04-30T12:00:58","guid":{"rendered":"https:\/\/www.goodfoodjobs.com\/blog\/?p=4949"},"modified":"2019-05-01T12:42:12","modified_gmt":"2019-05-01T12:42:12","slug":"in-full-bloom-flower-farming-and-the-roots-of-a-growing-movement","status":"publish","type":"post","link":"https:\/\/www.goodfoodjobs.com\/blog\/in-full-bloom-flower-farming-and-the-roots-of-a-growing-movement\/","title":{"rendered":"In Full Bloom: Flower Farming and the Roots of a Growing Movement"},"content":{"rendered":"

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\u201cI can distinctly remember talking to plants. I think I was about five when I realized I actually had relationships to them,\u201d reflects Hedda Brorstrom of Full Bloom Flower Farm<\/a> in Northern California. \u201cI would be having these conversations in my head with this other living being, and it would be responding to me. It\u2019s always been like that.\u201d Hedda\u2019s mysticism combines seamlessly with the quotidian grit of a professional farmer. As she talks to me, she checks irrigation, cuts a few overlooked blooms, and scans the fields. I can almost see her ticking boxes in her brain, going over the ever-growing to-do list. \u201cThe way for me to be a really good farmer is I just listen to my intuition. If I ignore my intuition, things go poorly.\u201d<\/p>\n

Full Bloom is entirely chemical-free and is one of only a small handful of no-till<\/a> flower farms in the US.<\/p><\/blockquote>\n

She moves confidently through her fields, bending to plant tiny transplants of a flower mix called \u2018Hedda\u2019s Special Blend<\/a>\u2019 into the soil. \u201cLook at all these worms!\u201d, she exclaims with childlike exuberance, presenting me with a palmful of the wrigglers. While this land was literally once her family\u2019s worm farm, today\u2019s abundance of them speaks more to Hedda\u2019s farming practices. Full Bloom is entirely chemical-free and is one of only a small handful of no-till<\/a> flower farms in the US. This is a stark contrast to the majority of cut flower production, which relies heavily on fungicides and herbicides to meet the industry\u2019s expectations of perfection.<\/p>\n

\"\"<\/a>

Brorstrom’s shears, used to cut and tweak flower arrangements on the porch of her family farmhouse in Sebastopol, California.<\/p><\/div>\n

The spring rain mists around us as we walk through her intensive one-acre farm. Most of the plants are currently bare due to the season or because their blooms have been snipped and carefully stuffed into buckets now lining the porch of her childhood home behind us. Hundreds of flowers cheerily mingle together, waiting to be claimed by local restaurants, florists, grocery stores, and a few lucky individuals.<\/p>\n

Soon the farm will be unrecognizable. Today\u2019s transplants will tower overhead, covered in pollinators. In summer, Hedda wades chest-high through flowers with over 200 varieties occupying every spare bedfoot – and all of her time.<\/p>\n

\"\"<\/a>

Hedda Brorstrom of Full Bloom Flower Farm in Northern California<\/p><\/div>\n

While it sure looks dreamy on Instagram, Hedda stresses, \u201cFlower farming is really, really, hard. I don\u2019t think people fully understand that. To choose this work, you have to either be naive, have an extreme work ethic, or be so passionate you literally just can\u2019t not<\/em> be growing them.\u201d<\/p>\n

Flower farming is really, really, hard.<\/p><\/blockquote>\n

The challenges take many forms: razor-thin margins, unpredictability of weather, inherent physicality, stress, limited educational resources for organic and higher financial risks associated with growing speciality flowers. Just this winter Hedda lost $10,000 worth of future Ranunculus<\/a> because of bad compost, a loss of seed incomparable in vegetable farming.<\/p>\n

And yet, Hedda successfully runs not one, but three businesses as a farmer-florist-herbalist. She chalks this up to her commitment to cultivating diversity – whether it be among her plants or her markets – as well as being very, very stubborn.<\/p>\n

\"\"<\/a>

Brorstrom heads toward her planting beds on a rainy day at Full Bloom Flower Farm.<\/p><\/div>\n

With Full Bloom\u2019s founding six years ago, Hedda got her start at the precipice of the \u2018Slow Flower Movement\u2019. Complete with its own manifesto<\/a> and a fresh wave of local flower farmers, it parallels the US food movement with similar calls to get small, buy local, be seasonal, and even to decolonize your flower<\/a>.<\/p>\n

Yet the US floral industry is experiencing growing pains similar to what local, organic food went through decades ago. It remains largely male-dominated; consumer education is still sorely lacking; greenwashing is increasing; and the complex beast of globalization creates deep challenges for international and local growers alike. \u201cThe floral industry is definitely part of agribusiness,\u201d Hedda sighs. While local flowers are increasingly available, 80% of the cut flowers sold in the US are still shipped from overseas, wrapped in plastic, and fumigated upon arrival. \u201cWhen I see people stick their faces into a bouquet, it\u2019s crazy to me they haven\u2019t made that connection.\u201d<\/p>\n

\"\"<\/a>

Brorstrom, who founded Full Bloom at the start of the Slow Flower Movement, separates tiny flower transplants which by summer will tower overhead.<\/p><\/div>\n

She also references the Andean Trade Preference Act from the 1990\u2019s, which waved duties for various South American imports, particularly flowers. The surge of cheap imported flowers caused nearly half of North American growers<\/a> to disappear.<\/p>\n

Within this challenging context the Slow Flower Movement continues to take root. Hedda is contributing to the movement\u2019s longevity by building solidarity and sustainability for her profession through community. “In 2014 I helped start The North Bay Flower Collective, a group of dedicated farmers and florists who meet to share, educate, and inspire each other. It\u2019s critical to have allies and support from the local agricultural community<\/a>.” The Collective has grown and been replicated in places like New York and Sacramento. “It’s hard running a business, no matter what. The Collective has a very intentional motto of \u2018Collaboration over Competition\u2019. It\u2019s the best part of farming, honestly, because it’s been the source of so many friendships.”<\/p>\n

I really believe that flowers are there for the things for which we don’t have words.<\/p><\/blockquote>\n

Yet since flowers are still deemed a luxury crop, I wonder: are they worth the adversity?<\/p>\n

Hedda shakes her head at me. \u201cLike art, for many people it’s essential to have flowers in their lives<\/a>. They’ve been in human culture forever. They are ritualistic and representative of so much. For instance, why do we have flowers at death? I really believe that flowers are there for the things for which we don’t have words – not that we don’t know what to say or that we’re unable to say it – but for things that we don’t even have the language for. So they\u2019re not really a luxury. They\u2019re a necessity.\u201d<\/p>\n

<\/a><\/p>\n

\"\"<\/a>

Recently picked flowers laid out on a table at Full Bloom Flower Farm.<\/p><\/div>\n

I\u2019m struck by how flowers speak for us, adorning the ceremonies that punctuate our lives: birthdays, apologies, weddings, loss. And people like Hedda are the increasingly-visible liaisons. \u201cA lot of being a farmer-florist is being the person hired to have human relations with other people through plants. If you\u2019re out harvesting for a certain occasion, and you let yourself get quiet, the plants kind of call to you. You can really feel which plants are ready to go with a certain person. You can feel those relationships happening, each person connected to our different plants.\u201d<\/p>\n

And while flower farming may be hard, it\u2019s that magic that keeps Hedda going: \u201cEvery day I have my breath taken away.\u201d<\/p>\n

Katie Brimm is a freelance writer based in Sebastopol, CA. She ran an international, solidarity travel program bringing people to the frontlines of the global Food Sovereignty movement and has now worked for over a decade in the international and local food movement in various roles including researcher, writer, activist, nonprofit educator and storyteller. She is passionate about resilience, justice and joy. Katie finds balance by getting her hands dirty as a no-till farmer and recently started a Flower CSA at Singing Frogs Farm. You can find her on Instagram @katiebrimm or at mesaprogram.org\/about\/leadership<\/a>.<\/em><\/p>\n

Michael A. Estrada is a Salvadoran-American photojournalist and artist. His work falls at the intersection of media, environmental justice, art, and the representation of BIPOC in nature. Between travels, he drinks a fair amount of boba and bikes\/swims\/runs as much as possible under the sun. Learn more at\u00a0<\/em>aemichael.com<\/em><\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cI can distinctly remember talking to plants. I think I was about five when I realized I actually had relationships to them,\u201d reflects Hedda Brorstrom of Full Bloom Flower Farm in Northern California. \u201cI would be having these conversations in my head with this other living being, and it would be responding to me. 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