{"id":929,"date":"2011-04-18T12:16:21","date_gmt":"2011-04-18T12:16:21","guid":{"rendered":"http:\/\/www.goodfoodjobs.com\/blog\/?p=929"},"modified":"2011-04-18T12:16:21","modified_gmt":"2011-04-18T12:16:21","slug":"katie-barrow-public-relations-manager-fair-trade-usa","status":"publish","type":"post","link":"https:\/\/www.goodfoodjobs.com\/blog\/katie-barrow-public-relations-manager-fair-trade-usa\/","title":{"rendered":"Katie Barrow \/ Public Relations Manager \/ Fair Trade USA"},"content":{"rendered":"<p style=\"text-align: center;\"><strong><br \/>\n<\/strong><a href=\"http:\/\/www.goodfoodjobs.com\/blog\/wp-content\/uploads\/2011\/03\/Picture-10.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-930\" style=\"border: 0pt none;\" title=\"Picture 10\" src=\"http:\/\/www.goodfoodjobs.com\/blog\/wp-content\/uploads\/2011\/03\/Picture-10-e1300280433972.png\" alt=\"\" width=\"400\" height=\"248\" \/><\/a><\/p>\n<p><em>One question we often hear from job-seekers is whether it&#8217;s worth applying to a job that you&#8217;re not sure you&#8217;re qualified for &#8211; for example, if you only meet some of the list of requirements on the job post, but not all of them. Katie makes the case for giving it a shot, and compensating for any missing credentials by being prepared to set yourself apart in the interview. Her fluency in Spanish is an example of a job skill that she could use to her advantage in an otherwise unfamiliar opportunity. As if her work isn&#8217;t inspiring enough already, her story is equally moving.<\/em><\/p>\n<p><!--more--><\/p>\n<p><em><strong>What  attracted you to a good food job? <\/strong><\/em><\/p>\n<p>I  started my career at a public relations agency that specialized in promoting start-up tech companies.\u00a0 I spent two years talking to  reporters about how company X\u2019s new software was going to change the  world. That burned me out.\u00a0 New tech products make businesses run  better, but they are probably not going to help the people who need it  most.\u00a0 That\u2019s when I decided it was time to combine my two college  majors: public relations and Spanish and join <a title=\"Fair Trade USA\" href=\"http:\/\/www.transfairusa.org\/\" target=\"_blank\">Fair Trade USA<\/a>.\u00a0 This was  an opportunity to promote an organization that I felt really good  about.\u00a0 Fair Trade USA uses the power of business to improve the lives  of people in developing countries by making sure they get a fair price  for their harvest. <em><br \/>\n<\/em><\/p>\n<p><strong><em>How did you get your current good food  job? <\/em><\/strong><\/p>\n<p>A  good friend of mine is a very active Fair Trade supporter \u2013 the kind  who always asks for it at coffee shops.\u00a0 When she saw the job posting on  Fair Trade USA\u2019s website, she suggested that I apply.\u00a0 Actually, she  <em>INSISTED<\/em> that I apply, and she nagged me every day until I did. \u00a0I  didn\u2019t think that I was qualified for the job, because my experience was  in tech and I didn\u2019t know much about Fair Trade, but I am so glad that I  gave it a shot!<\/p>\n<p><strong><em>How did your previous work or life experience prepare you for a good food job?<\/em><\/strong><\/p>\n<p>I never  thought I would find a job where I could be able to combine both of my  college majors, Public Relations and Spanish, but this one does!\u00a0 From  the interview (part of which was in Spanish) to visiting with Fair Trade  farmers in Latin America, I get to speak Spanish all the time!<\/p>\n<p>What has  prepared me most for the job, however, has been my interest and global  perspective on the food system.\u00a0 I was pretty good at promoting  software, but I am <em>MUCH<\/em> better at promoting Fair Trade because it is  something I really believe in.\u00a0 My passion shows through in my work, and  other people take notice.<\/p>\n<p>And believe  it or not, those countless hours I spent on Facebook during college also  prepared me for this job.\u00a0 Being social media savvy is important for  anyone in business today, especially for those of us in communications  roles.\u00a0 When used correctly, social media is the most powerful and  efficient way to reach your target audience.<\/p>\n<p><strong><em>What advice do you have for others in search of a good food job?<\/em><\/strong><\/p>\n<p>An  interview isn\u2019t just an interview anymore. \u00a0Good food jobs are  extremely competitive, so it is important to find a way to distinguish  yourself from other qualified candidates.\u00a0 I\u2019d recommend researching and  asking about the company\u2019s current projects and then actually<strong> <\/strong><strong><em><span style=\"font-weight: normal;\">do some work<\/span><\/em> <\/strong>on a project that seems valuable.\u00a0 When I got my job, I researched all  of the media coverage about Fair Trade and put it into graphs to show  how my skills could be a value-add to the public relations department.<\/p>\n<p>And network!\u00a0  You never know when a good food job might open up!\u00a0 If there aren\u2019t any  open positions at the organization that you\u2019re interested in, offer to  intern or volunteer your time.\u00a0 Use that as an opportunity to shine.<\/p>\n<p><strong><em>If you could be compensated for your work with something other than money, what would it be?<\/em><\/strong><\/p>\n<p>Travel!\u00a0  Meeting the people that Fair Trade benefits in countries like Rwanda  and Costa Rica is what keeps me going.\u00a0 Their hugs, their tears and  their inspirational stories of empowerment through Fair Trade motivate  me to continue to support their cause by spreading the word about Fair  Trade.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One question we often hear from job-seekers is whether it&#8217;s worth applying to a job that you&#8217;re not sure you&#8217;re qualified for &#8211; for example, if you only meet some of the list of requirements on the job post, but not all of them. Katie makes the case for giving it a shot, and compensating [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[13,14],"class_list":["post-929","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-media","tag-nonprofit"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Katie Barrow \/ Public Relations Manager \/ Fair Trade USA - Good Food Jobs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.goodfoodjobs.com\/blog\/katie-barrow-public-relations-manager-fair-trade-usa\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Katie Barrow \/ Public Relations Manager \/ Fair Trade USA - Good Food Jobs\" \/>\n<meta property=\"og:description\" content=\"One question we often hear from job-seekers is whether it&#8217;s worth applying to a job that you&#8217;re not sure you&#8217;re qualified for &#8211; for example, if you only meet some of the list of requirements on the job post, but not all of them. 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