Food Well Alliance envisions a livable, resilient Metro Atlanta growing, sharing and eating healthy, local food. Our success is driven by collaboration, working with organizations and individuals to create  thriving communities with measurable environmental, economic, community and health impacts.

As an Alliance, we unite communities in Atlanta to build a robust local food system - a network of individuals and organizations that grow, process, distribute, consume and recover fresh local food. Food Well Alliance operates in ways that are equitable, collaborative and transparent to:

• Identify, invest in and promote innovative ways to strengthen the local food system and how it is valued
• Connect people, ideas, and capital to strengthen local urban growers and markets, to increase production of sustainably grown, local food and access to local compost  

We accomplish this work in three ways: facilitating collaboration, mobilizing capital and promoting innovation across the diverse local food movement in Metro Atlanta.

As a convener, Food Well Alliance brings together diverse organizations to learn from one another and develop, a shared understanding of needs and opportunities to build greater collaboration across the local food system. We inspire collaboration and co-innovation by providing Design Facilitation to solve local food problems and increase the capacity of local food movement leaders.  

As a grantmaker, Food Well Alliance mobilizes capital by connecting diverse organizations to funding and other important resources to build their capacity and further their work to strengthen Atlanta's local food movement, including their annual Local Food Grant and the Food Innovation Fellowship, a local food business accelerator program.

As a champion for its Alliance members, Food Well Alliance promotes innovation by telling the stories and uplifting the innovative programs, practices, and work that are influencing Atlanta's local food movement.

The creation of Food Well Alliance was made possible through funding from the James M. Cox Foundation and through the vision of Jim Kennedy and Bill Bolling, founder of the Atlanta Community Food Bank.  Together, they saw an opportunity to connect members of Atlanta's local food movement to collectively build a healthier community.  Food Well alliance has brought this vision to life.

Food Well Alliance is excited about the next phase of our organizational and mission development. We are seeking highly-motivated, community-driven leaders to join our team who share our vision of an equitable, livable Atlanta. We are building an alliance of collaborative leaders and organizations that will work cross-sector and cross-culture to support viable, thriving community farms and gardens in the metro Atlanta region. We will do this by mobilizing and prioritizing resources for farms and gardens, as well as working to ensure local growers are included in decision making in policy and urban planning. Core to this work is raising awareness across all demographics, sectors, and industries that urban farms and gardens are more than just local food production and access; they are also critical to the health, wealth and resilience of our communities. To help us get there, Food Well Alliance needs a one-of-a-kind Director of Marketing & Experience:

THE ROLE:

The Director of Marketing & Experience is creative and cutting-edge with audacity and instinct. S/he understands how to “craft the feel” and creates unforgettable story-telling and brand experiences, on screen and off. The Director of Marketing & Experience has a keen design eye, a passion for delivering impact through creative visuals and brand experiences, and a killer print and digital design portfolio. S/he is entrepreneurial-hungry, staying current with emergent trends and platforms to deliver beautiful branding, marketing and design innovations that seamlessly weave throughout out all of our social media, video, photography and event experiences. Above all, the Director of Marketing and Experience is a communications ace that relishes the opportunity to amplify the stories of community growers in Atlanta and the critical role urban agriculture and local food plays in the development of our changing city.

YOU WILL:

• Work directly with the Executive Director to develop a best-in-class marketing, communications, and events strategy for Food Well Alliance
• Lead the message development, branding, calls to action and other beautifully-crafted means of increasing audience engagement across multiple platforms
• Act as direct supervisor to the Events & Experience Coordinator, as well as a future Digital Engagement Coordinator
• Know when to call in the expert design agencies for videography, photography and web design, because you have a clear vision and know how to get it done
• Develop and execute an editorial calendar that promotes a consistent stream of content to deepen brand recognition and generate buzz
• Optimize the marketing team’s resources (human and financial) and structure, providing fiscal oversight of budget
• Lead the strategy for all components of event design, production, and execution
• Create templates for presentations, materials, emails for use of all team members to ensure consistency and sophistication
• Collaborate across Food Well Alliance programs to ensure all events have a strong mission component; provide event logistics leadership for events and meetings hosted by all programs
• Amplify the voices of community farmers and growers among funders and decision-makers in provocative, compelling and game-changing ways
• Bring a fresh and innovative perspective to the Food Well Alliance team while understanding and respecting what works

• A creative thinker with a natural ability to craft story-telling and event experiences that people never forget
• A game-changer for a growing non-profit like Food Well Alliance. You constantly innovate and push boundaries.
• Technology-minded and are a whiz at project management and communications tools, like Airtable, Buffer, etc.
• Experienced with digital fundraising and social cause marketing, which means you know how to get people to “click” “donate” “support” “volunteer” and “act.”
• Precise and articulate, whether you're creating mock-ups to show around the office or final products to give our high-level donors
• Upbeat, organized and obsessed with the details regardless of whether anyone is watching
• Highly creative and thrive in a fast-paced environment with people that enjoy challenges and demand excellence
• Determined. You live for hitting deadlines and understand the importance of keeping on schedule and in budget
• A problem solver and a strategic thinker; you connect all the dots and find new and efficient ways to streamline and create processes to increase efficiency
• Empathetic and collaborative, who understands cultural nuances
• An excellent listener, with the humility and customer service approach to understand the needs of our team and our Alliance members
• Passionate about Atlanta’s local food and farming community

YOU HAVE:

• A Bachelor’s Degree and preferably an advanced degree in a relevant field
• At least 7 years of marketing, design, and management experience, and demonstrated interest community development or food systems
• Expertise in Squarespace, Adobe Creative Suite (Photoshop, InDesign, Illustrator) and PowerPoint
• Proficient with G-Suite, Dropbox, Basecamp, and other project management tools.

COMPENSATION:

$55,000 - $65,000 Annual Salary, DOE
Health & Wellness Benefits Package
Flexible time-off and remote working
Fun, supportive, hard-working team