Marketing Manager Marcus Samuelsson Group
- Date Posted October 08, 2018
- Location New York, NY
- Category Business / Media
- Job type Full-Time
Daily tasks for the Marketing include: Coordinate restaurant and experiential event marketing and social media along with the Community Manager. Oversee and manage media requests for restaurants and experiential events, serve as the in-house public relations/communications contact for both. Work closely with our experiential event partners on all aspects of programming, sponsorship and marketing; work with the MSG development team on branding, marketing and PR for new restaurants.
Specific duties include:
Restaurants/MSG:
- Content capturing at restaurant events (taking photos and videos)
- Review and approve the social media conversation calendar created by the social media coordinator
- Review and approve images and marketing materials created by Community Manager
- Vet incoming requests for media interviews and productions that take place in the restaurants
- Create marketing strategies for the restaurants and chefs
- Oversee strategy and activity by the company’s outside public relations agency
- Manage restaurant social media pages by updating photos and information, responding to online reviews and guest messages
- Provide creative direction on newsletters (topics, style, format, etc), draft messaging and provide final approval for each newsletter before it’s distributed
- Occasionally assist with creating and executing special events at the restaurants including pop-ups
- Participate in pitch decks and strategy for potential upcoming restaurant projects
- Manage strategic community and non-profit relationships
Experiential Events:
Sales- Assist in creating the sponsorship levels and packages
- Create target list – paid and in-kind
- Assist with outreach for sponsorship and media partners, coordinate internal MSG resources
- Attend meetings with Sales team as needed
PR
- Main point of contact for PR
- Review strategy, plan and timelines
- Project manage the timeline and deliverables
Marketing/Social Media
- Assist in creating the strategy, plan and timelines
- Project manage the timeline and deliverables with Community Manager
- Assist in developing event concepts overall
- Work with Production partner to create event schedule for festival – taking all feedback into account
- Curate talent, restaurants, vendors, artists, etc for events
- Provide on site supervision
- Coordinate between events and MSG internally
- Work with Media team to on website creative including ticketing
Budget
- Work closely with Production Partners on overseeing the event budget – set monthly meetings to review budget – real vs. projected
Growth
- Continue to network to develop new potential sponsors, donors, participants, marketing partners, etc
- Develop new potential lines of Experiential Event businesses for MSG
Requirements
- Minimum of 2 years of experience in a similar role
- Corporate hospitality experience highly preferred
- Will be required to work a flexible schedule
- Bachelor degree or equivalent
- Must be able to simultaneously work on multiple projects
- Must be punctual with all required deadlines
- Exceptional communication skills
- A team player