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Director of Marketing/Brand Dev. Empellón +1 more

  • Date Posted January 07, 2019
  • Location New York, NY
  • Category Culinary / Media
  • Job Type Full-Time
Company Description Empellón is a NYC based restaurant group. We currently have 3 concepts and we are working diligently to create more.  Job Description
  • Develop and implement holistic promotion plans for all initiatives, including: PR, digital marketing, email marketing, social media, print/local store marketing, among other tactics.
  • Liaise with PR agencies, respond to journalists, organize media coverage and photographs, coordinate photo shoots, manage and attend publicity events.
  • Write copy and direct the design, development, and distribution of all marketing materials.
  • Support the private events team with all marketing efforts, including but not limited to: digital marketing, email, social media, PR and hosted events.

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  • Collaborate on the development of annual marketing calendars.
  • Spearhead the development of holidays, programs and promotions

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  • Develop and maintain profiles on online directories and peer review sites.
  • Oversee the response to guest feedback; ensure a 100% response rate within 24 hrs.
  • Work with operations to analyze guest insights and develop plans to enhance the guest experience.
  • Develop and maintain content on proprietary websites.

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  • Collaborate on video content and video shoot direction.
  • Collaborate on photographic content and internal photo shoot direction.
  • Collaborate on branding and identity creative sessions.

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  • Conceptualize/develop social media campaign/proprietary identity.
  • Develop, interview, hire and oversee social media role.

 

  • Qualifications
  • Background in PR and Marketing
  • Must be intimate, passionate and obsessed with the NYC food scene
  • Bachelor’s Degree.
  • Minimum 5 years of experience in restaurant or hospitality marketing.
  • Excellent communication skills—both written and verbal.
  • Must be independent and self-motivated.
  • Good organizational and time management skills.
  • Ability to analyze operational and financial data, as well as learn restaurant management and reporting systems: Micros/Aloha/other POS systems, Avero, OpenTable, Venga, SEVENROOMS, NewBrandAnalytics or comparable applications.
  • Basic graphic design skills, including the ability to edit pictures and copy in existing templates. Graphic design software: InDesign or comparable application.
  • Working knowledge of website content management platforms such as WordPress.
  • Experience with email marketing campaigns and proficiency in MailChimp or comparable email development, distribution and reporting applications.
  • Expertise in social media marketing, including content development and distribution on Facebook, Twitter and Instagram, and Facebook Ads Manager.
  • Familiarity with online directories and review sites, including the creation and maintenance of profiles, advertising and the response to guest feedback.
  • Ability to analyze digital analytics such as Google Analytics, Google Search Console and Sprout Social, among others.
Compensation this position is PAID: salaried, 50k to 100k How to apply Please click here to sign in and view application details.
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