Brand Development/ Marketing Manager Pure Palate
- Date Posted February 13, 2019
- Location Los Angeles, CA
- Category Culinary / Media
- Job type Part-Time
Pure Palate is a culinary approach that inspires wellness through an understanding of natural ingredients, confidence in the kitchen, and global cuisine. Each experience will take you on a holistic journey, emphasizing your five senses and enabling a conscious connection between you and your food.
Learn more: www.apurepalate.com
I’m looking for an eager food focused individual to become part of the Pure Palate team! This position will start as part-time but has the opportunity to develop into a full- time role with the right individual. Looking for that enthusiastic, creative, and entrepreneurial thinker, who wants to immerse him/herself into a high level culinary scene.
Job description
- MUST LIVE IN LA.
- Meet with client on a weekly (perhaps 2-3 times a week) basis to develop brand’s Instagram, Facebook, Twitter, Pinterest, mailing lists, and branding/collaboration projects.
- Develop and implement holistic promotion plans for all initiatives, including: PR, digital marketing, email marketing, social media, print/local store marketing, and other tactics.
- Liaise with food PR agencies.
- Reach out to journalists for events.
- Organize media coverage and photographs
- Help coordinate photo shoots, manage and attend publicity events.
- Help collaborate on copy and direct the design, development, and distribution of all marketing materials.
- Support digital marketing, email, social media, PR and hosted events.
- Collaborate on the development of annual marketing initiatives.
- Spearhead the development of programs and promotions.
- Develop and maintain content on proprietary websites.
- Collaborate on video content and video shoot direction.
- Collaborate on photographic content and internal photo shoot direction.
- Collaborate on branding and identity creative sessions.
- Conceptualize/develop social media campaign/proprietary identity.
- Understand how to work trademark into branded documentation.
- Develop, interview, hire and oversee additional support staff.
QUALIFICATIONS
- Background in PR and Marketing
- Must be intimate, passionate and obsessed with the “food scene”
- Bachelor’s Degree.
- Adobe Photoshop or other related editing programs is a plus.
- Must be independent and self-motivated.
- Good organizational and time management skills.
- Ability to analyze operational and financial data
- Basic graphic design skills, including the ability to edit pictures and copy in existing templates. Graphic design software: InDesign or comparable application.
- Working knowledge of website content management platforms such as WordPress.
- Experience with email marketing campaigns and proficiency in MailChimp or comparable email development, distribution and reporting applications.
- Expertise in social media marketing, including content development and distribution on Facebook, Twitter and Instagram, and Facebook Ads Manager.
- Familiarity with online directories and review sites, including the creation and maintenance of profiles, advertising and the response to guest feedback.
- Ability to analyze digital analytics such as Google Analytics, Google Search Console and Sprout Social, among others.
COMPENSATION
To be discussed upon experience.
$15-30 an hour.
Possibly negotiable weekly rate.
Compensation this position is : hourly, $15/hr + Application instructions