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This job expired on April 20, 2019

Dir. E-Commerce, Marketing & Sales Luce Farm Wellness

  • Date Posted February 19, 2019
  • Location Bethel, VT
  • Category Business / Production
  • Job type Full-Time
Company description Luce Farm Wellness  in located in Bethel, Vermont, and produces hemp products made with full-spectrum CBD grown at Luce Farm. 
 

While committed to providing products that help people enrich their well-being, we’re also focused on balancing a sense of urgency with plenty of good humor, kindness, and a shared passion and concern for the Earth.

Many of our employees and trusted consultants have deep roots in well-regarded and pioneering, values-led, socially-responsible businesses to help guide and support our growth and development.  Although our team is split between the farm in Stockbridge, our production facility and offices in Bethel, as well as remote offices, we value being together on a regular basis to ensure a cohesive and thoughtful workplace culture.  Luce Farm Wellness currently operates out of a lovingly restored building in the town of Bethel, Vermont, with a summer office on the farm.

Job description With sales projected to double this year and next, we’re adding this Director role to build on our strengths in agricultural stewardship, plant genetics, and production; and product creativity, innovation, and effectiveness. Optimal candidates will understand that being nimble, collaborative, and adaptable is essential to improving what we do every day so that our quality products reach more happy customers as quickly and efficiently as possible. 


The Director will build out their e-commerce to consumers channel; and, with e-commerce the top priority, develop and implement strategies to grow sales and margin in all channels, engage and grow the customer base, and drive site traffic.


SUMMARY

The Director will develop and implement strategies to grow sales and margin of our hemp-derived botanical wellness products, featuring CBD. They will engage and grow our customer base, drive site traffic, grow order volume and frequency, and drive revenue in all sales channels. The top priority is e-commerce to consumers, followed by sales to retailers and distributors, with 80% of effort on e-commerce and 20% on other channels.

Reporting to the CEO and working closely with the founders and our talented team, this leadership role is both highly collaborative and self-directed, balancing strategic and hands-on work with both internal and external resources. The Director will help develop and foster a values-led culture of forward-thinking and planning to stay ahead of anticipated business growth. They will contribute to building a company culture founded on caring for the Earth, people, collaboration, and integrity.

The Director will also oversee, mentor, and support the professional development of direct reports, including a to-be-hired Sales Manager dedicated to the retail channel, a Social & Creative Content Manager, a Marketing Manager and several contracted resources.


RESPONSIBILITIES

Management and Oversight
  1. Develop short- and long-range plans, and identify required technology and resources for sales growth and customer acquisition, with a laser-focus on building out e-commerce with the expectation of Amazon being approximately one-third of e-commerce sales
  2. Establish, own and maintain P&L goals for sales and marketing
  3. With management team, establish and hit sales targets
  4. Collaborate with team members on key initiatives that are best-in-class, creative, effective and ensure stellar execution
  5. Help develop the culture in keeping with the mission, lead by example, and hold people accountable while engendering their respect and listening well
  6. Recruit and retain high performing team members as the company grows
  7. Effectively manage direct reports providing strategic direction, support, development and feedback to drive results
  8. Collaborate effectively with internal and external partners to leverage and strengthen relationships and resources
  9. Present monthly reports regarding the ROI of all sales and marketing programs
  10. Work with other senior managers to build a company culture marked by transparent, authentic and trusting relationships
Marketing
  1. Establish and drive overall marketing strategies
  2. Develop and manage web analytics by conducting regular analysis of content, product, and collection productivity to identify trends and opportunities
  3. Develop and implement customer retention strategies to drive engagement and repeat purchases
  4. Develop and implement innovative promotional strategies to meet and exceed seasonal and annual revenue goals
  5. Develop and implement value-add educational content to engage and support the customer
  6. Research and implement website UX strategies that maintain brand integrity and encourage customer engagement, utilizing both internal and external resources
  7. Work in a legally restrictive digital advertising landscape to implement creative strategies via SEM, email campaigns, social media marketing, etc.
  8. Research, develop and implement best practices for digital technology to help the company better understand and influence all phases of the customer story.
  9. Work with outside contractors to ensure that systems and data evolve in a way that is aligned with the needs of the business
  10. Guide and support day-to-day operations and execution of all campaigns
Sales
  1. Drive maximum demand and sales on existing and new products through all channels, with most of the personally-directed focus on e-commerce, including Amazon. While overseen by the Director, retail and ingredients’ sales channels will be handled by direct reports
  2. Create long-term strategic plans to drive sustainable growth in sales on all channels
  3. Collaboratively develop and implement strategies that grow customer base, sales and margin, and are aligned with both company mission and with marketing, merchandising and content across all non-digital channels in alignment with annual sales goals
  4. Identify and create new opportunities within a crowded market. Collect, organize, analyze and share actionable insights, such as inventory gaps, competitive risks and growth opportunities
  5. Implement and utilize analytics to track sales trends and identify opportunities for growth
  6. Stay abreast of marketing and sales strategies of all major competitors
  7. Collaborate with team members in sales, creative, marketing, and operations to ensure the best product mix is offered to customers through each channel
  8. Identify and establish goals and metrics to improve department productivity, revenue growth, margin improvement and customer acquisition, conversion and retention
  9. Establish, optimize and leverage use of CRM

QUALIFICATIONS

Please visit our website for a full job description, including qualifications, travel and location details. Compensation this position is : salaried Application instructions
This job expired on April 20, 2019
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