Yolélé is a revolutionary African food company, introducing the world to delicious traditional African ingredients. 

Our mission is to transform the economy of West Africa and strengthen its communities.

Yolélé's first ingredient is fonio: a nutritious, gluten-free, ancient grain that looks similar to couscous. Fonio has been grown and celebrated in West Africa for over 5,000 years and is still grown exclusively by smallholder farmers.
 

Fonio is drought-tolerant and thrives in poor soil. But until now, it has remained a subsistence crop, relatively unknown outside the growing regions. Yolélé is working to build a fair trade, vertically integrated supply chain and global market for fonio -- improving lives for farmers while combating the effects of climate change.
 

Yolélé sells fonio at retail and food service locations nationwide, with a concentration in our home base - NYC.

The more consumers we introduce to this awesome new-ancient grain, the greater our impact will be!

MARKETING FELLOW:

Yolélé is seeking a passionate, outgoing, driven person to join our team as a Marketing Fellow.
 

A Yolélé Fellow will be fully immersed in our business activities and work directly with one of our team members. Our fellows get a hands-on education in entrepreneurship, guerilla marketing, and the food industry- and learn about sustainable agriculture and development in Africa.

This role blends digital marketing, account management, and performing demos at Whole Foods as a brand ambassador.

You will work closely with our marketing coordinator and business development director on digital marketing content creation and strategy. Part of content creation will include  visiting our live accounts (food service and retail) to photograph fonio dishes and speak to chefs/ operators to learn about their interest in, uses for, and recipes with fonio as well.

The position also entails one demo weekly at one of our Whole Foods locations in New York City. As the face of our brand at retail locations you will educate customers, gain insightful customer feedback, attend exciting events, and spread the word on Yolélé and fonio.

Qualifications:

• An entrepreneurial spirit and a passion for sustainable good food
• A sales-marketing mentality: a big smile, a warm and friendly demeanor, and FONIO enthusiasm
• Self-motivated, with strong analytical skills, an independent worker and quick-learner
• Reliable, organized, punctual
• Knowledge of social media platforms, specifically Instagram
• Basic understanding of (or interest in) digital marketing strategy and tools
• Other computer skills: Slack, Google Drive
• Interest in African agriculture, culture, cuisine, and/or sustainable development a plus
• Culinary, photography, and graphic design skills a plus
• Experience in retail or service industry a big plus!

Job Duties and Responsibilities:

• Work closely with Marketing Coordinator and Business Development Director to create content for social media, communicate with influencers, hone our brand voice, contribute to marketing strategy
• Increase Yolélé + fonio awareness through social media and demos
• Communicate and meet with chefs and business owners/managers of Yolélé live accounts
• Photograph dishes/locations at Yolélé live accounts
• Prep for and work one demo per week at designated Whole Foods Market location within NYC
• Reflect critically and report on demos for how to improve marketing and sales strategies and messaging

Requirements:

• Weekend availability strongly preferred
• Ability to travel independently to various Whole Foods NYC locations with fonio dish & supplies
• Ability to shop for, prep, and cook a fonio dish at home for demos
• Ability to be on your feet for 4 hours

• This position is paid: $500/month, 10-15 hrs/ week, all supplies and ingredients reimbursed
• Potential to additionally work or attend exciting food industry events, trade shows, and educational programming