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This job expired on July 05, 2019

Luke's Lobster Marketing Intern! Luke's Lobster

  • Date Posted May 06, 2019
  • Location Brooklyn, NY
  • Category Culinary / Media
  • Job type Internship/Apprentice
Company description

The Luke's Lobster Story

Luke’s Lobster was born out of the dream of Maine native and third-generation lobsterman Luke Holden to bring the quality, affordable lobster rolls of his youth to the big city. After meeting business partner Ben Conniff on Craigslist, the two twenty-somethings opened their first lobster shack in a 250 square foot space in NYC’s East Village in October 2009. Nearly a decade later Luke’s Lobster shacks can be found in ten states across the U.S., and in Japan and Taiwan.

 

Our mission is to serve the best tasting seafood because we know how to care for it “The Maine Way”, from the dock to our guests. We know our fishermen, we know where and how they fish, and we work together to protect our oceans for tomorrow.

As part of its mission to serve the best tasting seafood, sourced responsibly, Luke’s Lobster also built a state-of-the-art seafood facility in Saco, Maine, that allows the company to not only buy lobsters directly from fishermen at the dock but immediately steam, pick, and send them to its shacks to ensure perfect flavor and texture with every bite and transparent sourcing detail for its guests. It’s now the only company in America that’s both MSC and SQF Level III Certified. In 2018, Luke & Ben furthered their growing seafood company’s commitment to sustainability and socially conscious business practices by becoming a certified B Corporation®, reflecting Luke’s Lobster’s deep devotion to each of its communities, its family of teammates, and the environment. Please visit www.lukeslobster.com for more information.

 

 

Internship description

Luke’s Lobster, a quickly growing, fast-casual lobster roll restaurant group, is seeking a Marketing Intern for a summer internship opportunity.
 

About the Internship Opportunity: Are you constantly in search of the latest restaurant trends, or on the lookout for quirky and unexpected brand partnerships? Do you dream about lobster rolls or have a passion for sustainability? If the answer is yes to all of the above, we’d love for you to be a candidate for the Luke’s Lobster marketing intern position. The marketing intern will join the marketing team working directly with the Co-Founder/Chief Marketing Officer (CMO), Partnerships Director, and Brand Director.

The Luke’s Lobster Marketing Intern will be an integral part of the Marketing Department, assisting in online customer service, maintaining third party review and order channels for the brand, contributing to digital and social content, helping with data aggregation and entry, researching industry trends, and assisting with partnerships and events, all to help achieve the department’s goals for 2019.


Responsibilities:

Customer Service

  • Comb all incoming customer service email accounts for website, app and respond or direct to appropriate individual
  • Check 3rd Party order issue reports, flag other 3rd party issues
  • Respond to all Facebook location page recommendations (reviews) and manage brand Facebook inbox

Third Party Channels (Yelp, Google, TripAdvisor)

  • Add fresh photos, posts, and other content to maximize visibility
  • Sweep GM activity to ensure Yelp responses, google updates, and other GM expectations are followed through
  • Work with GMs and Yelp/Google reps to troubleshoot issues

Digital & Social Content

  • Gather content for social media posts
  • Work with Brand Director to edit and help maintain social media calendar
  • Ideate, write, edit and post blog entries to company website

Data Aggregation & Entry

  • Pull requested data and statistics from relevant sources for period, quarterly, or campaign-based analysis/reporting
  • Pull, share, and store media clips and report impressions; compile & send weekly PR updates to the rest of the company
  • Update website as necessary (menu or other shack changes, updated photos, bios etc)

Research

  • Research potential events, partners, companies, data, contacts, cultural moments, or other helpful info to inform our tactics
  • Influencer Database: Refresh and maintain influencer database sorted by region and industry; track recent Luke's coverage.
  • Stay abreast of industry trends and competitor coverage to flag and share information with the rest of the marketing team (i.e., interesting partnerships, sustainability news, restaurant industry reports)

Partnerships & Events

  • Assist with organization and execution of brand marketing events in-shack and out-of-shack
  • Work with CMO & Partnerships Director to brainstorm new partnerships across food, sustainability, non-profit and lifestyle verticals that will excite existing Luke’s Lobster guests and generate awareness among core demographic targets.

Requirements:
  • Communication and Marketing undergraduate students preferred;
  • Strong organizational and communication skills;
  • Must be based in NYC.
Compensation this position is : college credit
Application instructions
This job expired on July 05, 2019
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