The Luke's Lobster Story

Luke’s Lobster was born out of the dream of Maine native and third-generation lobsterman Luke Holden to bring the quality, affordable lobster rolls of his youth to the big city. After meeting business partner Ben Conniff on Craigslist, the two twenty-somethings opened their first lobster shack in a 250 square foot space in NYC’s East Village in October 2009. Nearly a decade later Luke’s Lobster shacks can be found in ten states across the U.S., and in Japan and Taiwan.

Our mission is to serve the best tasting seafood because we know how to care for it “The Maine Way”, from the dock to our guests. We know our fishermen, we know where and how they fish, and we work together to protect our oceans for tomorrow.

As part of its mission to serve the best tasting seafood, sourced responsibly, Luke’s Lobster also built a state-of-the-art seafood facility in Saco, Maine, that allows the company to not only buy lobsters directly from fishermen at the dock but immediately steam, pick, and send them to its shacks to ensure perfect flavor and texture with every bite and transparent sourcing detail for its guests. It’s now the only company in America that’s both MSC and SQF Level III Certified. In 2018, Luke & Ben furthered their growing seafood company’s commitment to sustainability and socially conscious business practices by becoming a certified B Corporation®, reflecting Luke’s Lobster’s deep devotion to each of its communities, its family of teammates, and the environment. Please visit www.lukeslobster.com for more information.

About the Opportunity: Luke’s Lobster is seeking a talented marketing professional with at least 3 years of experience for a temporary project management and marketing position while our Partnerships Director is out on maternity leave. This position would work alongside the Brand Director and interact directly with the Chief Marketing Officer and Co-founder.

Responsibilities:

Key Responsibilities & Job Function:

• Anniversary Project: Lead planning and execution of a multi-city collaboration series related to Luke’s 10th Anniversary, involving coordination and project management internally (culinary, social media, operations, POS) and externally with PR agencies, partner chefs and marketing teams, and additional 3rd party partners in relation to:
  • General marketing strategy for the anniversary
  • In-shack rollouts of collaboration items
  • PR/Media relations & digital marketing related to the anniversary (aiding PR team with coordinating interviews & photo shoots, finalizing marketing materials, planning social/web content with Brand Director, etc)
  • Media launch event (event planning & execution, coordination of travel / details with partners)
  • Consumer events related to the anniversary (event planning & execution)
• Partnerships: Manage all relationships with marketing partners and projects
  • Takeover existing partnership projects that may include collaborations in beverage, food, apparel or non-profit industries
  • Research & strategize new partnership ideas for 2019/2020 that align with marketing calendar, and lead outreach to forge new partner relationships for the brand
  • Collaborate with CMO & PR team on additional partnerships that have the potential to generate media attention
  • Field & vet partnership inquiries that come in through general website inbox, GMs or other source
• Retail: Manage new and existing relationships with retail clients (i.e., Whole Foods) from a marketing perspective
  • Work with Sales Director to maximize marketing opportunities and coordinate with external marketing departments for new retail accounts and product launches expected in Fall 2019
  • Drive marketing strategy for new retail product launches, working closely with Culinary, Creative & Brand Directors, as well as Luke’s PR & Digital firms
• Events: Coordinate a small number of community donation & marketing events in key markets with Events Manager & GMs, and support Events Manager on public sales events with marketing requests as needed
• Misc: Assist CMO & Brand Director with additional ad hoc projects as requested as a member of the marketing team

Requirements:

• Strong organizational and communication skills;
• Must be based in NYC.

Compensation:

This is a contract, exempt position with an expectation of 40 hours a week. There will be a weekly pay stipend of $1500 until the duration of the project which we project to last 3-4 months.