The Center for Land-Based Learning’s mission is to inspire, educate, and cultivate future generations of farmers, agricultural leaders and natural resource stewards. Our cutting-edge programs for youth and adults provide hands-on experiences through which participants develop leadership skills, learn sustainable agriculture practices that contribute to a healthier ecosystem, and create connections to agricultural, environmental, and food system careers.

We are a growing non-profit organization based in Winters/Woodland that offers its employees a creative and fun environment to work in with opportunities to develop professionally. The Apprenticeship Program is our fastest growing project and in need of a talented individual with outstanding skills in digital media and outreach.

The Position:

The Outreach Coordinator is a full-time position that will plan and assist in coordination of recruitment & communication efforts for the Beginning Farm and Ranch Management Apprenticeship program as a priority. The Coordinator will also assist with outreach, marketing and recruitment efforts for the California Farm Academy programs as needed. This position will involve travel across the state and occasionally require overnight stays away from home, and/or occasional work on weekends. The Outreach Coordinator will be based at CLBL’s headquarters in Winters/Woodland and report to the Apprenticeship Program Manager

Key Job Responsibilities:

• Assist in developing outreach and recruitment materials for farmers and potential apprentices
• Develop and execute digital media marketing strategies and content
• Communicate with organizational partners involved in outreach and recruitment efforts
• Research and maintain a calendar of outreach activities, including recruitment events in the region as well as a digital marketing timeline
• Attend outreach and recruitment events and related conferences
• Assist Program Manager to review and update marketing, outreach and recruitment plans on a regular basis
• Regularly review the apprenticeship program web page and make necessary revisions and changes
• Regularly manage social media postings and coordinate newsletter materials

Requirements:

• BS or equivalent education in Communications, Marketing, Community Development or some related field; or the equivalent combination of education and/or years of experience.
• Minimum 2 years of experience doing outreach, communication, or digital media activities, preferably with non-profit organizations
• Driver’s license and reliable transportation to and from work
• Outstanding written and oral communication skills
• Strong knowledge of social media and current digital marketing platforms and strategies
• Detail oriented with the ability to work on multiple projects
• Friendly, enthusiastic and a positive attitude
• Ability to work within a team or independently as the situation demands

Preferred skills:

• Knowledge of or strong interest in the agriculture sector

• Veteran or military experience or knowledge of veteran resources
• Ability to speak Spanish

Hours, Benefits, & Compensation

Full time, exempt

Medical and dental benefits; vacation, sick and holidays