Company description Sustainable Economic Enterprises of Los Angeles (SEE-LA) is the largest mission-driven operator of farmers’ markets in Southern California and a leader in improving food access and nutrition education. Our programs include:

- Six farmers’ markets: Atwater Village, Central Avenue, Crenshaw, Echo Park, Hollywood, and MLK Campus.

- Benefits and Incentives Program which ensures that our markets serve as a venue for WIC and CalFresh redemption, partners with organizations to advocate for food access, and manages incentives which provide fruit and vegetable vouchers to low income customers.

- Bring the Farmer to Your School program, in which local California farmers have provided sessions about local agriculture to children at Title I schools for over 15 years.

- Pompea Smith Good Cooking | Buena Cocina Nutrition Education Program, which offers hundreds of nutrition education and cooking demonstrations across South LA each year. Job description

Project Name or Description:  SEE-LA Food Business Accelerator

Contract Services: Graphic Design

Contract Period: March - May 2020

Contract Value:  $5,000

Company Name: Sustainable Economic Enterprises Los Angeles (SEE-LA)

Address:  1125 W Sixth Street #500, Los Angeles, CA 90017 

Supported by federal U.S. Department of Housing & Urban Development (HUD) Community Development Block Grant (CBDG) and HUD Section 4 Capacity Building for Community Development and Affordable Housing Program funds, the SEE-LA Food Business Accelerator will work with a cohort of food entrepreneurs selected from our network of farmers’ markets to provide comprehensive services that create and maintain quality food-sector jobs and support food business growth and sustainability.

 
Project Goals and Scope of Work

With collaboration from community partners, the Accelerator will provide direct services that include case management, linkage to financing opportunities, subsidized test kitchen space, educational webinars, networking events, and business and marketing support to a cohort of 12 Los Angeles based food entrepreneurs currently working in our farmers’ markets.

SEE-LA is seeking a Graphic Designer to help brand the Accelerator program, design the project logo, marketing materials, and other content related to the scope of work. Specifically:

• Conceptualize the name, look, and tone of the Food Business Accelerator.
• Design all print and digital program collateral including event signage, banners, postcards, and social media assets.
• Design the Program’s webpage for our seela.org site.
• Ensure all designs are cohesive and representative of the goals of the program and align with SEE-LA’s brand guide.
• Prepare and deliver production ready files and applicable assets to the Senior Manager, Farmers’ Market Programs.
• Maintain contact with Senior Manager, Farmers’ Market Programs and the Program Coordinator to ensure the project is on time and within budget.

Timeline

Proposals due: February 27, 2020, 5:00PM, Pacific Time

Proposal review and first-round interviews: February 28 to March 6, 2020

Finalist notification and second interviews:  March 9 to March 13, 2020

Vendor Selection Notification: March 16 to March 20, 2020

Contract start and end dates: March 23 to May 22, 2020 (approximate)

 

 Elements of Proposal

The proposal shall contain sufficient detail to convey the consultant’s knowledge, skill, experience and ability to satisfy project requirements. The following must be provided:

• Design portfolio.

Written Proposal:

• Brief paragraph/abstract summarizing proposal.
• Consultant/Firm information:

-Contact information

-A summary of the individual or firm’s history, experience, and capabilities. Include information such as: year business/consultancy was established, strategic intent of company/consultancy, and SLB (Small Local Business), MBE (Minority Owned Enterprise), WBE (Woman Owned Enterprise) certifications if applicable.

• Resume of individual/team that will be working on the project.
• List of recent clients.
• Contact information for 3 client references.
• Approach and scope of work:

-A description of methodology and timeline of deliverables

-A pricing plan and total cost estimate: identify rates to be charged for performing the tasks necessary to accomplish the objectives of the contract and itemize the types of anticipated expenses. Individuals who will be working under the contract should be identified by: 1) name, 2) rate or cost basis and 3) expected use during contract execution. The project budget is up to but not exceeding $5,000.

• Format:

-PDF format preferred.

- No longer than 5 pages in length (excluding portfolio), and in 12 point type.

Evaluation Criteria

Selection criteria:

• Compliance with this RFP
• Demonstrated understanding of the project needs
• Adequate narrative of services to be provided
• Track record of developing brand identities for nonprofit enterprises, community organizations, and/or in food and related industries
• Demonstrated interest in working with communities/clients that are low-income, people of color, and/or women identified
• Qualifications of the individual/firm
• References

Budget

$5,000 over 2 months

Challenges

• Funding for this program is released monthly and is invoice based, thus SEE-LA requires a sufficient turn-around time to pay consultants (30 days)
• This is the first time SEE-LA has formalized this type of technical assistance work for food entrepreneurs. There may be program start-up challenges during the first months of program launch.
• SEE-LA is finalizing its own organizational style guide, thus our visual identity will not be fully defined until after the RFP process is complete.

Compensation this position is : contract Application instructions DeadlineFebruary 27, 2020