Soupergirl is a Washington, DC founded plant-based natural foods company with a mission to change the world, one meal  at a time. Soupergirl’s soups are a fusion of modern flavors and old-fashioned cooking techniques that highlight seasonal, fresh ingredients. Founded in 2008 by a mother-daughter duo, the company cooks small batch, all natural, delicious, certified kosher foods. At our core - we believe that the food system is broken. We believe that a new path is possible - one that includes responsible sourcing, respect for the planet, and most importantly, a healthy and valued workforce.

The Soupergirl mission has proven to be a great success, lead by two women who have built a strong business, trusted by their community. What started as a delivery-only company has expanded into a robust retail grocery business and a direct-ship to consumer program. Soupergirl has received a great deal of press, including features in the Wall Street Journal, Food and Wine, the Washington Post, The Hill, the and more. The duo received national exposure in the fall of 2018 on ABC’s Shark Tank. They were also featured on NBC’s Today Show in January of 2019 as well as June of 2020, and on CBS’ The Dish in July of 2019. At Soupergirl we are redefining the notions of value and quality as they relate to food. We are looking for someone to join our mission - the work has only just begun.

We are looking for a dynamic Vice President of Sales to own and drive our wholesale strategy and growth. You will lead and strengthen our existing wholesale relationships, identify opportunities for growth and expansion, and share our brand story and values with conviction to new and current retail partners.  You will have demonstrated exceptional sales success building business plans, establishing relationships internally and externally, and hiring and developing others. You will also embody our mission to deliver truly valuable, high quality food that improves the sustainability of our planet and nourishes our community. You will be a stellar communicator and possess excellent leadership skills. You will believe in our mission and be able to articulate the many reasons our brand is unlike any other.  
 

Major Responsibilities:

• Develop and execute a multi-year strategy designed to build on current retail partnerships and establish new ones, driving new growth while maintaining customer and partner satisfaction
• Build and maintain strategic customer and distributor relationships 
• Actively source and secure new accounts while maintaining the highest level of customer service to current accounts to drive achievement of our strategic plan
• Partner with D2C/Ecommerce team to ensure unity of mission communication across all channels 
• Partner with Marketing team to drive shopper marketing campaigns with key retail customers 
• Recruit, develop, motivate, and lead a high-performing wholesale team to achieve all performance goals and deliver on our customer service commitment 
• Ensure impeccably maintained records and data for all open and prospective wholesale accounts and contracts, promotions, special pricing, commitments, correspondence and order information
• Direct and monitor all aspects of trade promotion to ensure maximum impact
• Overhaul and redesign all sales materials, spec sheets, and related collateral as they pertain to sales goals
• Reenvision reaching new customers in the new - post-Covid world.

Essential Qualifications:

• Passion for ethical, nutritious, and sustainable food and purpose-driven brands
• Bachelor’s degree and approximately 10+ years of relevant experience in Key Account Sales, Trade Marketing, and Broker Management with demonstrated successes and increasing responsibility
• Experience in selling and managing key accounts with proven success in establishing and maintaining strong partnerships
• Demonstrated success in team leadership, budget management, business planning, and strategic account penetration at senior levels 
• Strong communication, presentation, and written and verbal facilitation skills
• Strong strategic skills with experience in annual business planning
• Strong analytical skills: syndicated data analysis (IRI and SPINS) and budget management
• Post promotion analysis
• Self-aware and open to feedback
• Ability to work with cross-functional teams to get results
• Ability to travel 50% of time

In order to fulfill Soupergirl’s mission to fix our broken food system, we seek to build teams that leverage diverse perspectives to create a welcoming and innovative environment that is committed to the principles of equal employment opportunities. To that end, we make employment decisions based on qualifications, merit, and business need. Soupergirl does not discriminate on the basis of age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other status protected by law.