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Marketing Communications Manager Lancaster Farm Fresh Co-op +1 more

  • Date Posted July 27, 2020
  • Location Lancaster, PA
  • Category Media / Nonprofit
  • Job type Full-Time
Company description Lancaster Farm Fresh Cooperative is a nonprofit organic farmers’ cooperative of over 100 farmers in Lancaster County, Pennsylvania. We focus on creating healthy, high-quality foods from our highly maintained and enriched soils on our small-scale family farms. LFFC serves all Eastern Pennsylvania, New York City, and most of the tri-state area by connecting the farmer and customer, delivering the best local organic produce, value-added products, and humanely raised and pastured animal products to retail establishments, co-ops, restaurants, and institutions. Job description Are you passionate about clean, sustainable eating?  Enthusiastic about working in a people-first culture committed to living the good life and eating the good food while being good people?  Awesome!  Keep reading…


The perks of working here –

  • Medical, dental and vision coverage
  • 3% match for Simple IRA
  • Free summer CSA (community shared agriculture) share
  • Saving farmland in the community  
  • Access to employee store with discounted organic food and drink and awesome LFFC-branded swag
  • Being part of something that will make you feel good at the end of the day


Who you are –

  • You have appreciation for and working knowledge of the principles of sustainable agriculture and the value of organic produce
  • You have several years’ experience in communications, marketing, or advertising
  • You know your stuff when it comes to Facebook and Instagram advertising, SEO and Google analytics
  • You are an excellent communicator, and friendly to all, with a strong degree of integrity and responsiveness
  • You know your way around a computer (MS Office, PowerPoint; knowledge of Illustrator and Photoshop, InDesign and WordPress), with a strong sense of design and understanding of the process
  • You have solid photography, video production and video editing skills and a proven track record using technology to support marketing communications strategy and execution or the commitment to do what it takes to bring aboard those who have these skills
  • You are someone who looks for better ways to do things
  • You are adaptable and can think on your feet. When faced with new challenges, or tough conversations, failure simply isn't an option
  • You have a valid driver’s license and a clean driving record – and won’t shy away from occasional overnight travel when necessary
  • You are self-motivated and have awesome leadership skills
 

What you’ll be doing – 

  • Develop, execute and maintain a clearly articulated strategic marketing plan to support LFFC’s short and long term business goals.
  • Lead idea generation around new approaches to marketing communication efforts, brand development and community engagement.
  • Manage brand identity (use of logo, etc.), tone (copy) and assets (communication materials, photos, video, website, etc.)
  • Design and develop all digital marketing communication materials to appeal to target audience and support brand attributes, including Facebook page (copywriting, photo posting, etc.)
  • Create and oversee promotional materials to include stickers, apparel, grocery totes, and other small logoed items.
  • Oversee production and printing of collateral and ensures timely, cost-effective and accurate delivery of all marketing collateral. 
  • Proactively identify Public Relations opportunities and respond to incoming opportunities to ensure LFFC is represented as a thought leader through media outlets.
  • Advance the visibility and effectiveness of LFFC within regional community and sustainable agricultural movement.
  • Serve as public representative for LFFC at community/industry related events as applicable; oversee and develop any community involvement programs.
  • Plan and execute poster and flyer hanging throughout Mid-Atlantic region; scheduling local, regional, and in-house support with tracking of mileage, hours, and location reach.
  • Motivate and support Wholesale Reps/Sales Consultants with their work and in developing necessary marketing sales tools.
  • Interface with other departments to ensure marketing perspective/needs are met.
  • Manage external resources such as graphic design firms, web services, photographers, printers, contractors/consultants, etc.
  • Oversee and collaborate with Graphic Designer to ensure cohesive branding message on all platforms.
Compensation this position is : salaried, 50k-75k Application instructions Please click here to sign in and view application details.
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