Company description

Taste the Local Difference® is Michigan’s local food marketing agency. We are a triple bottom line business owned by Boomerang-Catapult. TLD is headquartered in Traverse City, MI with remote regional employees all across the state. 

Our Mission:

"To educate consumers about the value of local food, and support food and farming entrepreneurs in building successful, well-connected, and thoughtful businesses."

 

Our Founding Principles:

1. Develop Authentic Relationships and Collaboration

2. Maintain and Defend the Integrity of Local Food

3. Help Local Food and Farm Businesses Succeed

4. Support Diverse and Innovative Markets for Local Food

5. Create Free Educational Resources

6. Build the Demand for Local Food

 

We aim to sell more local food in all the communities we represent and we accomplish this with specialized marketing solutions for our partners in every part of the food system.

Job description TLD’s Digital Marketing Specialist reports directly to the CEO and is responsible for developing effective digital marketing strategy and translating both TLD and local food entrepreneur client’s business goals into successfully executed digital marketing campaigns. Their role is integral to the mission and sustainability of TLD.

TLD Digital Marketing Specialist is expected to:

• Support both in-house TLD marketing efforts and external client services
• Analyze digital data to draw key recommendations around website optimization
• Conduct social media audits to ensure best practices are being used
• Simultaneously maintain several different business accounts at once
• Coordinate with sales team and business clients to create marketing campaigns
• Monitor key online marketing metrics to track success
• Ensure that brand messaging is consistent across all channels
• Advise and support communications team on digital marketing strategies

Desired Qualifications:

• 2+ years of experience in digital marketing
• Experience executing paid social media campaigns
• Knowledge of video and picture editing software such as Adobe
• Ability to juggle multiple projects at the same time
• Attention to detail
• Creative and flexible
• An interest in local food systems
• Problem solving skills
• Strong time management skills
• Self directed
• Comfortable working remotely

This full-time position is salaried and includes healthcare after 60 days of employment. This staff member is expected to be living in the State of Michigan.  Compensation this position is : salaried Location job can be done remotely Application instructions Deadlineno deadline