Social Media and Digital Manager Rethink Food
- Date Posted March 11, 2021
- Location New York City, NY
- Category Design / Media
- Job type Full-Time
Launched in April 2020, the Rethink Certified program has invested $10M into 35+ independent restaurants to date, providing over 2 million meals for those facing food insecurity. Rethink Food has developed a technology platform to allow CBOs and restaurant partners to communicate directly, in real time, to coordinate logistics, allowing Rethink Certified to rapidly scale. Rethink Food has also launched a donation-based café in Brooklyn to provide access to nutritious meals for those in the community. Job description
Key Responsibilities
- Lead the content strategy, creation, and execution for all social media networks: Instagram, Twitter, Facebook, LinkedIn, TikTok, Clubhouse, and others (as needed)
- Create and produce content on a daily basis
- Manage editorial calendar and scheduling platform
- Oversee plan and creation of video/animated content
- Respond to messages and comments across all platforms to optimize engagement
- Repost partners and collaborators stories
- Create and implement social media strategy
- Set up growth goals for social presence (followers, engagement)
- Posting frequency per platform
- Brand image (voice/tone, messaging)
- Implement new creative ideas to drive engagement (IG Live, IG TV, Twitter Moments, TikTok, videos)
- Reinforce communications with relevant # for key dates
- Grow strategic opportunities to support awareness and fundraising efforts
- Create and manage paid digital media to drive new customer awareness, engagement and conversion
- Work with the Marketing and Communications team to develop multi-platform digital fundraising campaigns (emails, lightbox, website, social media).
- Work with the Marketing and Communications team to strategize and execute on cause marketing campaigns, corporate partnerships and influencer partnerships focused on recognition, brand awareness and fundraising.
- Support partnership promotion through social media strategy and tailor-made content and leverage partners channels with CTA
- Ensure all content published on channels is up to brand standards and industry best practices; understand and predict social media trends
- Work both autonomously and cross functionally to support fundraising goals and raise awareness of Rethink and our programs
- Leverage restaurant partners and external supporters
- Build mutually beneficial relationships with restaurant partners and encourage partners to promote their work with Rethink
- Create social media and fundraising toolkits to restaurant partners
- Track, analyze and optimize social media performance
- Monthly social media reports with key analytics, growth data and top- performing content
- One-off fundraising partner campaign reports
- Additional duties, based on Department’s needs:
- Manage virtual events strategy and content
- Transversal to Marketing & Communications department: Assist/contribute to drafting messages and content, and creating decks/reports to support the various initiatives.
- A bachelor’s degree or equivalent professional experience
- 3-5 years in a related field or industry
- Proven knowledge of the following platforms: Facebook, Instagram, Twitter, Hootsuite, SquareSpace, Google Suite, Slack, Airtable
- Proven experience in managing paid ad campaigns
- Proven graphic design skills to create social graphics, presentations, signage, and other external communications documents
- Be a self-starter and goal driven to initiate external communications and campaigns
- Impeccably organized and exhibits follow through on all tasks and goals
- Have a positive attitude, show concern for people and community, demonstrate presence, self-confidence, common sense and good listening
- Strong interpersonal and writing skills
- Possess the skills to work with and motivate staff, board members, and other volunteers
- Must embrace the mission of Rethink: Sustainably create a more equitable food system
Inventiveness: At our core, we are relentlessly curious about solving problems. As our name suggests, we’re a team of creative thinkers, but we’re also hands-on doers, challenging norms with humility to find practical solutions that can create lasting change.
Vulnerability: Guided by an “always be better” mindset, we are a team that intentionally reflects on what we are doing well and where we need to improve. We hold ourselves and each other accountable, every day. No blame, no shame — we just want to be sure we’re always doing the right thing.
Thoughtfulness: Our vision for a nourished and thriving world starts with nourished and thriving individuals in each of our communities. Our work is centered on the needs of the people that bring our communities to life. We don’t pretend to have all of the answers. We are committed to listening and learning in order to identify and scale solutions that ensure stable and reliable access to healthy food for all so each and every community can thrive.
Kindness: At Rethink, we show up every day with empathy and compassion and believe everyone should be treated with dignity. Kindness goes a long way — we are all about just being kind
Rethink Food is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, creed, religion, gender (including gender identity or expression), pregnancy, childbirth or related medical conditions, sexual orientation, marital status, domestic violence, sexual violence or stalking victim status, ancestry, national origin, alienage or citizenship, age, disability, military or veteran status, genetic information or predisposing genetic characteristic, or other protected status. The company is an Equal Opportunity Employer, drug free workplace, and complies with ADA regulations as applicable.