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this job's deadline has passed
This job expired on July 17, 2021

Marketing Manager The Woodstock Farmers' Market

  • Date Posted May 18, 2021
  • Location Woodstock, VT
  • Category Media
  • Job type Full-Time
Company description

The Woodstock Farmers Market is a bustling year-round fresh market of fantastic food which generates over $9 million in annual sales. We’re a classic “small giant”:  while our footprint is modest, we have created a dynamic fresh foods market with many facets—from our varied national and regional specialty products and our commitment to local produce and meats to our prepared foods kitchen and catering department to our innovative open book finance system and our customer service focused staff. 

Job description

Marketing/Communication Manager Job Description

About WFM: The Woodstock Farmers Market is a bustling year-round fresh market of fantastic food which generates over $9 million in annual sales in two locations: our flagship store in Woodstock and our satellite store in Waterbury. For the past 29 years, we’re a classic “small giant”. While our footprints are modest, we have created 2 dynamic fresh foods markets with many facets—from our varied national and regional specialty products and our commitment to local produce and meats to our prepared foods kitchens and burgeoning cheese and deli departments. Our innovative “focus on finances” and our amazing customer service systems make WFM a fun and positive work environment.

Specifics:

--Develops annual comprehensive marketing plan with creative. --Develops annual calendar of activities that synergizes with company objectives and goals.

--Develops, coordinates and executes seasonal product campaigns with departments that support categories in-store, and out-of-store, to drive guests to both locations. Partners with Creative Leader and department leaders to enhance programs and ensure smooth execution.

--Responsible for: Digital Content Marketing (with in house Creative Leader)

• Weekly social media plans (daily posts to Instagram and Facebook)

• Weekly customer emails

• Weekly blog posts

• Video campaign concept and design (plan for monthly curated videos and more use of Stories for informal videos)

• Oversight of online presence (customer reviews on google and travel review sites)

• Social media and email metrics tracking

• Website content creation (see below)

• Engagement with followers on social media channels

• Google Analytics tracking --Responsible for: Website Maintenance (with in house Creative Leader)

• Seasonal content and graphics changes, i.e., banners, info, mail-order, menus, etc.

• Weekly blog posts

• Menu updates

• Woo catering pages (creation and management)

• Woo commerce mail-order page (additions/changes) --Responsible for: Community Relations/Outreach

• Round-up campaign outreach, conceptualization, design, and management

• Joint sales/marketing campaigns with organizations like VMBA; Helps lead the development of new relevant partnerships outside the company to build brand and increase brand awareness.

• Networking/communicating with representatives from various community organizations, including Revitalizing Waterbury and the Woodstock Chamber of Commerce --Responsible for Internal/external communications

• Bi-weekly planning meetings with department leaders

• Cross-department/store communications re: campaigns

• Staff newsletters/emails

• Staff communications/signage in staff areas

• Press releases to local newspapers with latest business news

Our Specific Qualifications:

 Ability to team play with many departments and personalities.

 Modeling our no drama policy of personal responsibility and going the extra mile for guests and staff.

 Being positive in mind and spirit.

 Having a strong sense of humility.

 Love of service: actively looking for ways to help both staff and guests while actually enjoying it.

 Outstanding physical condition. This job requires one to be on your feet or walking between our two buildings. Must be able to lift heavy items—lifting boxes of tee shirts, coffee cups other WFM Swag when large orders arrive.

 Outstanding competence as a creative writer regarding emails, blog and overall WFM communication

 Solid financial skills to read a P and L; can understand a budget.

 Collaborative work habits: Required to work collaboratively and graciously with line staff, Partners, COO and CFO. Manages projects with people and must be able to articulate and gently move projects to completion with busy on the floor staff in both locations.

 Great computer skills with proficiency in Excel spreadsheet/Word document programs in Microsoft Office as well software programs like Woo Commerce and Word Press.

 Great time and project management skills: This job will require 40 hours a week and requires outstanding management of your time. There are many projects going at once requiring skilled multitasking with grace and calmness. Excellent day planning skills are mandatory.

 Outstanding organization and communication skills: He/she must prioritize projects and keep them moving forward while communicating this to a team of people.

 Being graceful in difficult situations: Having a personality that can naturally handle tough news and is able to turn a difficult encounter into a win for the Market.

 Covid-19 Protocol: Must be able to work in a front-line business and associated risks regarding COVID 19. See our protocols on our website. We social distance when we can, and masks are required. Working with the public requires a front-line mind set and is not for everyone during a pandemic. This opportunity is non-remote and requires 5 days a week attendance at based out of the Woodstock location.

 Travel: Must be comfortable traveling to our Waterbury several times a month to meet with GM there.

Time Commitment: This is a full-time job. We estimate about 40-45 hours/week. At least one weekend may be required from time to time to help with events/holidays. Holidays, especially the 4th quarter and summer are our busiest times and require planning and commitment versus automatic time off.

Education: This job requires a minimum of 4 to 5 years in a related work environment.

Compensation: $ 20-22 +/- or salary, depending on qualifications and experience. Simple IRA with match, Health Insurance and short-term disability after vesting periods; 30% staff discount, gym membership contribution and lots of free food from time to time.

Compensation this position is : salaried Application instructions
This job expired on July 17, 2021
DeadlineJune 12, 2021

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