Founders Table (Chopt & Dos Toros) is looking for a skilled social media strategist and content creator to join our team. The position is responsible for owning social media strategy, and developing and producing visual storytelling across all social channels. The ideal candidate must be knowledgeable about the fast-casual restaurant landscape and have the ability to capture appealing food photos and create content. Strong writing and photography skills required.

When applying, please include a portfolio of previous social campaigns you have developed and executed, along with food photography samples.

RESPONSIBILITIES INCLUDE:

• Plan and implement organic social media strategies in support of brand and business goals, driving revenue, awareness, engagement and traffic for all Founders Table brands
• Own development of monthly content calendars designed to increase the Chopt and Dos Toros audiences and drive product awareness
• Oversee social editorial calendar and posting, maintaining visual and conceptual consistency and taking into account Founders Table brands’ objectives; strategize ongoing content themes, including the look and feel, to foster and grow brands’ social presence
• Spearhead and execute live-capture strategy and storytelling, both photo and video
• Oversee asset creation and lead photoshoots for social channels. Expected: 1-2 photoshoots per month
• Capture social media content and produce on-the-fly content (visual and copy) for live events
• Write all social media captions across channels, create Instagram Stories, and spearhead trial and strategies on new social media platforms like TikTok and Clubhouse
• Research competitive landscape to identify seasonal trends, strategic initiatives, best practices and social innovation
• Monitor and analyze social trends & metrics to propose effective strategies for growth; provide ongoing performance reports
• Identify brand-right influencers, develop relationships, and manage ongoing paid influencer campaigns and activations
• Develop and execute UGC activities, surprise and delight outreach, and contest activations
• Contribute to cross-functional initiatives, including campaign development, new store openings, events and more

JOB REQUIREMENTS:

• Bachelor's degree or equivalent experience
• 3+ years of social media experience. Preferably experience with content marketing for a direct to consumer brand
• Elevated creative eye and aesthetic; strong creative vision and skills in photo, video and design
• Idea generator—ability to brainstorm new ways to bring the brand to life on social media
• Food photography experience and ability to capture ongoing content
• Strong copywriting skills, ability to take brand voice and communicate via social media content
• Passionate about digital innovation and creating high-quality, of-the-moment social content
• Exceptional multi-tasking and time management skills; detail-oriented
• Ability to manage multiple priorities and thrive in a fast-paced environment
• Detail- and results-oriented self-starter with disciplined practices and ability to exercise independent judgment
• Can take the initiative to support the marketing team and the company at large