Marketing and Social Media Position Champlain Valley Hops
- Date Posted October 26, 2021
- Location Starksboro, VT
- Category Agriculture / Business
- Job type Part-Time
Champlain Valley Hops is the largest hop farm in New England. Located about 30 minutes south of Burlington, we grow and process premium hops for the region's growing number of craft breweries as well as home brewers. 98% of hops in the United States are grown in the Pacific Northwest. CVH is passionate about local agriculture and would like to give regional brewers greater access to local ingredients. See our products at Foam Brewers, Zero Gravity, Burlington Beer Company, Four Quarters and many other Vermont (and even international) breweries! Our growing practices continue to evolve based on what we think is right for our land, our customers, and us. This means using both organic and “conventional” inputs. We planted our first hops in 2018 and had our first commercial scale harvest in 2020. We have been working hard to expand our customer base and get the word out to brewers about our operation and the unique qualities of our Vermont grown hops. We encourage all crew members to participate in the company's development and to make suggestions when they see an opportunity for improvement. You can learn more about Champlain Valley hops through our website/online store (ChamplainValleyHops.com) and Instagram (https://www.instagram.com/champlain.valley.hops/)
Job descriptionWe are looking for one or two part-time marketing interns to join our growing team. This individual should be passionate about local beer and agriculture, creative, self motivated, and have some experience with digital marketing strategies. We will teach you about hops! Our farm is located in Starksboro, VT, about 30 minutes south of Burlington but this position will be primarily remote. Intern will collaborate with and report to Champlain Valley Hop’s Director of Business Development.
Primary Responsibilities
Social media support
- Create social media content and post three times a week across Instagram, Facebook, and other recommended platforms (TikTok?)
- Interact with social media users through likes, comments, follows, etc.
- Browse brewery and hop farm social media feeds to keep a pulse on the industry and use that information to help direct marketing activities
- Organize photo and video database
- Take photos and videos to document farm events as needed (mostly seasonal)
General Marketing support
- Help expand and refine email marketing list
- Help refine email marketing strategy
- Help refine and produce marketing materials targeted to commercial brewers and homebrewers
- Help design ads for placement in industry magazines, brewery guild newsletters, and CVH marketing emails
- Collaborate on Champlain Valley Hop’s monthly newsletter
- Research and make recommendations for digital advertising opportunities
- Design and implement advertising plan
Website Maintenance
- Update website content as needed
- Expand on current website content
- Analyze website performance and make recommendations for how to increase website traffic
- Improve SEO
Meet weekly (virtually) with the Director of Business Development to provide updates on weekly work and to collaborate on marketing strategy, planning, and design.
Possible Additional Responsibilities (and hours)
- Travel to the farm 1-2 days a week to fill and ship orders
- Deliver hops to breweries as needed
Hours/Pay
- 15+ hours/week depending on individual availability, experience, and business needs
- $15-$17/hour depending on experience
- Opportunity for an expanded roll with increased hours and pay
- Mostly remote
- Flexible hours
Desired Experience
- Email marketing
- Digital advertising
- Digital content creation
- Search engine optimization (SEO)
- Social media
- Digital design work
Current platforms (we are open to teaching if unfamiliar)
- Airtable
- Squarespace
- Mailchimp
- Canva (or similar design software)
Desired Skills
- Detail oriented
- Excellent writing skills
- Creative
- Organized
- Business minded
- Resourceful (can think outside the box!)
- Independent and self motivated
- Good visual eye and at least some artistic ability
- Comfort working with basic design software
- Collaborative mindset
- Excited to learn
- Passionate about local agriculture and at least some knowledge about local beer!