The Spare Food Co. is a revolutionary new food company committed to a post-food waste world. We create category-defining climate-friendly foods and drinks using overlooked ingredients to reverse the effects of climate change.

The work we do is bigger than any one of us and our culture is ever-evolving. We surround ourselves with a diverse group of curious people committed to creating a brighter future through a love of food and all it affords. 

Spare Tonic, a category-defining new drink made from whey, is the first product on the Spare Food platform. Whey is the super nutrient-rich liquid that is produced as a by-product of Greek-style yogurt manufacturing. It’s typically discarded by the yogurt industry, which is insane not only because it’s so healthy, but also because when improperly discarded, whey causes serious environmental damage.

We are looking for an unconventional Marketing Manager who will accelerate awareness of Spare Tonic by building a community of engaged brand participants through digital, social and in-person partnerships and events.

We believe strongly in connecting with people close to where Spare Tonic is sold, so we expect that you’ll be constantly looking for creative ways to build a community through both online and irl engagements.

With this in mind, we’re holding out to find that rare person who is well versed in social and digital platforms and strategies, and great at creating field marketing and in-person opportunities to connect more deeply in the moment. 

The Marketing Manager role we envision is creative and strategic. You will partner with the founders, sales team and external partners to develop a creative approach to build the Spare Food brand in the hearts and minds of people and meaningfully put Spare Tonic on the map.

Our ideal candidate is a passionate, flexible self-starter who has experience in a start-up environment. They’re able to demonstrate that they truly think differently about how to create and execute marketing strategies. They are organized, have strong communication skills, and are excited about growing a new brand with an exciting, fast-paced, mission-driven company.

This role is perfect if you care deeply about food and sustainability, are excited about thinking beyond the product, and passionate about having a voice in helping determine new ways to build a movement that makes a meaningful difference in the world. 

Your Job Responsibilities as Marketing Manager will include

• Grow the Spare Food community by creating and executing innovative, brand-relevant experiences across digital platforms and in the places where people discover and enjoy our products
• Refine current Social and Digital brand communications by collecting customer insights and feedback, assessing market and competitive dynamics, and making recommendations for more brand-relevant executions
• Own social media presence and engagement by developing seasonal and monthly marketing and content calendars, assessing successes and failures, and continuing to evolve to remain relevant and significant
• Establish Spare Tonic’s leadership in the market by continuing to engage and build our community of chefs, foodies, and creators through partnerships, events, collaborations, giveaways, and product seeding
• Own daily community engagement: respond to comments, DMs, questions, outreach, etc. 
• Create new ways to leverage social engagement and UGC in support of in-person community development at retail, events and trade shows 
• Inspire our growing community with fun, interesting ideas and launches that are share-worthy and that demonstrate brand and category leadership
• Establish a regular cadence of email marketing with online subscribers. Identify relevant content, support content creation, and develop an actionable plan to make email marketing a more integrated and effective tool in the Spare Food marketing mix
• Coordinate with our marketing agency partners to create and implement an engagement marketing plan to build awareness and inspire trial that leads to sales growth on- and offline
• Create and manage editorial and content calendars and work with internal and external partners to develop actionable reporting metrics 
• Collaborate with marketing partners to create social media ads to drive brand awareness and constantly evaluate the campaigns to keep them fresh and maximize performance / engagement
• Support wholesale distribution efforts with shopper marketing strategies and execution, retail merchandising needs, store visits, and samplings
• Create and build mutually beneficial brand partnerships that will strengthen brand affinity and drive awareness to new and aspirational audiences
• Stay current with the ever changing digital marketing world
• Maintain a network of partners/freelancers to assist with various aspects of marketing, including brand ambassadors, influencers, content creators, and other aligned brands who can help build awareness for Spare Tonic

The Skills & Qualifications that make you a great fit for Spare Food are

• Passion for the Spare Food mission and a strong brand ambassador
• Lives our values  
• Innovative, creative problem solver, practical and resourceful
• 3-5 years of work experience in brand management, preferably in CPG and with food & beverage / hospitality a plus
• Proven brand building success using a mix of integrated media strategies, both organic and paid 
• Immersed and well-versed in the digital landscape and use of social media platforms as key marketing tools (Facebook, Instagram, Pinterest, Twitter, TikTok...)
• Solid knowledge of Google Analytics and social media analytics tools
• Design skills are a plus (Adobe), though not required
• Strong attention to detail in written and visual content along with great interpersonal, analytical, and communication skills
• Ability to juggle multiple tasks and meet deadlines with minimal supervision
• Highly creative with enthusiasm to conceptualize and implement programs that are disruptively on-brand
• Experience building integrated marketing campaigns
• Strong connector skills to help identify and build mutually beneficial partnerships
• Passion for creative storytelling, consumer insights and emerging trends in social marketing and new media
• Bachelor’s Degree in business, marketing/communications or a related field preferred
• Experience in field marketing and managing partners is a plus
• Must be able to work in-person in the Dobbs Ferry office 3 days per week. Balance of time can be remote.
• Willing and able to travel to partner locations