Company description Isetta is an integrated marketing consultancy that partners with lifestyle brands to help them tell their stories and optimize their visibility. Learn more about the company here. Job description

Isetta is seeking a driven Account Executive to join a sharp, fun, and close-knit team to grow and manage CPG and DTC clients with thoughtful and strategic work in media relations, affiliate marketing, and brand partnerships.

 

Account Executive Responsibilities:

• Strengthen existing media relationships and build on-going, strong relationships with clients, industry, and media contacts.
• Research, plan, and deliver detailed PR campaigns across all relevant media categories including consumer, trade, and business.
• Leverage and optimize affiliate relationships to garner e-commerce coverage
• Draft and refine client content in many forms for tailored pitching, social media, press releases, etc. 
• Consistent and strategic tailored pitching against seasonal new cycles, client campaigns and launches, and entrepreneur/business stories with the goal of garnering media coverage.
• Field, thoroughly vet and upsell media inquiries
• Monitor, analyze, and communicate media and social media results — proficiency in Meltwater is preferred.
• Evaluate opportunities for partnerships to support campaigns
• Proactively seek, negotiate and present brand partnerships that optimize media results 
• Identify thought leaders, celebrities, and influencers for brands
• Maintain a keen understanding of the news cycle and external trends and make appropriate recommendations regarding the communication strategy surrounding them.
• Ideate and develop creative plans for brand campaigns, events, and activations that support objectives
• Assemble and disseminate press releases
• Exhibit consistent thought-leadership and creative brainstorming with the goal of increasing meaningful exposure for clients
• Maintain healthy client relations that build confidence on behalf of the agency

$50k*-$65k 
*58,500 and under is eligible for overtime. Compensation this position is : salaried, varies DOE, $50,000.00 - $65,000.00 Application instructions DeadlineJune 01, 2022