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this job's deadline has passed

Brand Marketing Manager Craic Sauce

  • Date Posted May 29, 2022
  • Location Lowell, MA
  • Category Business / Media
  • Job type Part-Time
Company description From sourcing local ingredients directly from farmers, to fermentation and slow cooking, we pride ourselves on taking the harder yet more fulfilling and flavorful route to creating artisanal craft hot sauces that will enhance your everyday eating experiences.

Started with sparks of curiosity and community, Craic Sauce has a commitment to creating local sourced hot sauces with balance, depth and lots of fresh flavor. 

Craic Sauce founder Brian Ruhlmann discovered his passion for craft hot sauce after experimenting with his first batch using pumpkin, habaneros and golden ghost peppers grown in his Massachusetts garden. In 2014, after moving to Ireland, Brian started the website, and interviewed inspirational hot sauce makers from around world for his podcast and blog.

Three years later in 2017, following his move back to the US, Brian took his obsession to the next level and began producing Craic Sauce, a collection of flavorful and unique hot sauces.

Craic (pronounced “crack”) is an Irish word that means good times and fun. Having good craic was the guiding light of his new business, a value that is still essential to Brian and his crew today, who make their small batch hot sauces by hand in Lowell, Massachusetts.
Job description

Craft Hot Sauce and Craic Sauce are looking for our first marketing hire to amplify our storytelling and connection to our flavor seeking customers. The right candidate for the position is a self-motivated learner looking to build a wide-skill set that will help them in any entrepreneurial environment in the future.

The job entails managing marketing for two hot sauce brands, Craic Sauce and This is an amazing opportunity to get hands-on experience and learn from the CEO, Brian Ruhlmann, who has years of marketing, sales and entrepreneurship experience at a variety of fast growing companies. 

You will be gaining experience in critical marketing functions such as:

  • Behavioral Physiology
  • Customer Experience
  • Market Research
  • Copywriting
  • Attribution
  • Analytics
  • Branding
  • Video & Photography
  • Design 
  • Sales
  • Financial Modeling


Specific responsibilities Include:

  • Creating up to 30 digital assets per week such as photos of bottle collections or pepper photo shoots. 
  • Create short videos that can be used on Instagram, TikTok, and YouTube.
  • Interviewing and surveying customers.
  • Implement and analyze performance of email marketing automation campaigns to increase engagement and purchases.
  • Own social media scheduling for, sharing creative photos, managing contests, and sharing out new podcasts, features and articles.
  • Own social media scheduling for Craic Sauce, sharing updates for outdoor pop ups, hot sauce cooks, farmers markets, and featuring partner stores.
  • Capture lots of photo and video footage of the team in the farm, kitchen, at events and in community. 
  • Participate in brainstorming sessions, research and other activities that support creative concept development 
  • Writing articles on
  • Analyze advertising and promotional spend
  • Explore partnerships with micro-influencers, podcasters, and community partners. 
  • Represent Craic Sauce at a weekly farmers market, educating potential customers about the flavor of hot sauces and how we make the hot sauces with produce from local farms. 

You May:

  • Be interested in the psychology of what motivates people
  • Have a passion for food and local agriculture and business
  • Want to be a CEO one day
  • Have a knack for building and improving processes
  • Have experience using Adobe Creative Suite, InDesign, Canva, and video editing software like Adobe Premiere and Final Cut
  • Have an obsession with being organized and analyzing effectiveness
  • Have an interest in continually learning from books, podcasts, or online content/courses, but also new experiences.
  • Have experience building out a website and installing website tracking software like Google Analytics or HubSpot
  • Have experience managing social media pages for a brand, club, or organization
  • Have completed free online courses like HubSpot Inbound Marketing certification or Google Analytics Certification


Location and Wage Information:

This internship is located in Lowell, Massachusetts and the job will be roughly 20-30 hours per week.

Transportation and a driver's license is required. 

Compensation this position is : hourly, $15-20/hr Application instructions
this job's deadline has passed
DeadlineJune 29, 2022

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