Company description

Oldways, a nonprofit food and nutrition organization, is on a mission to bring traditional foods, foodways, and lifestyles—ones that are good for people and good for the planet—to kitchens around the world. Time-honored ways of eating are dying out, replaced by packaged foods with little resemblance to the delicious dishes our ancestors passed on from generation to generation. We founded Oldways more than 25 years ago to preserve these traditions and to show people that we can have it all—good taste and good health—when it comes to food choices. Oldways is best known for the Mediterranean Diet Pyramid, which we created with the Harvard School of Public Health in 1993, and for the Whole Grain Stamp, which helps consumers find products that contain whole grains. 

Job description

Oldways is seeking a creative, strategic, and entrepreneurial Director of Marketing and Communications to advance the organization’s vision, brand, programs, products, and support, and to promote Oldways as a thought leader in the growing field of healthy and sustainable food.

The responsibilities associated with this position include, but are not limited to:

• designing and executing cost effective multi-channel marketing and communication strategies;
• strengthening public and media relations; and
• managing the organization’s digital footprint, including website, blogs, and other social media vehicles.

The Director of Marketing and Communications is an integral member of the senior management team, and also supports program teams to develop and disseminate content, materials, and products that are of high quality, enhance the brand and visibility of Oldways, and promote sales. The Director of Marketing and Communications reports to the President and leads the marketing and communications functions of the organization to ensure consistency and quality in the execution of all marketing and communications initiatives of the organization.

Responsibilities

The Director of Marketing and Communications will be responsible for leading and managing the organization’s marketing and communications initiatives. She/he will:

• Develop, execute, and be accountable for an integrated marketing and communications plan intended to promote the work of Oldways, to increase visibility about the organization and its programs, and to generate increased revenue and support
• Provide leadership to support Oldways to refine its brand identity and to ensure consistent, clear, and quality communication of the brand across the organization’s programs and materials
• Lead, manage, and assume editorial oversight of the development and production of all promotional materials, including but not limited to advertising, programming, product, and communication materials to further organizational goals and to promote a consistent brand while optimizing outcomes and cost effectiveness for the organization
• Manage a marketing and PR coordinator in charge of building, organizing, and maintaining media lists across food, health, and nutrition platforms (including national digital and traditional media), developing media relationships with key reporters, and executing an outreach strategy for short- and longer-lead storylines in the food and nutrition space
• Work closely with program managers to develop communications and marketing materials to strengthen individual programs
• Maintain a familiarity and awareness of critical concepts and emerging themes in the food, health, and nutrition space

 

Qualifications

• Bachelor’s Degree required; advanced degree preferred
• Minimum of five years of results-oriented experience in marketing, brand management, and communications, for both print and digital platforms
• Minimum of two years of experience with online marketing (SEO/SEM, website optimization, Google Analytics—knowledge of Google AdWords a plus)
• Minimum of two years of experience working in the nonprofit sector; experience with fundraising a plus
• Excellent communication (interpersonal, written) skills, project management, and organizational skills, attention to detail, and ability to be self-motivated and disciplined
• Commitment to the mission of Oldways and demonstrated passion for healthy eating

Compensation this position is : salaried Application instructions DeadlineJune 08, 2018