Company description

Founded in 2009 by Chef Ann Cooper, a pioneer in school food reform, the Chef Ann Foundation (CAF) believes that every child should have access to fresh, healthy food every day so that they can develop healthy eating habits to last a lifetime. We think the greatest impact can be had through changing school food. By providing school communities with tools, training, resources and funding, we are able to help schools create healthier food and redefine lunchroom environments. To date, we’ve reached over 9,500 schools and nearly 3,000,000 children in all 50 states.

Job description

Major Responsibilities:

• Build, execute, and manage digital marketing and ad campaigns across Facebook, Instagram, Twitter, Google, and LinkedIn
• Create and maintain a marketing and communications calendar, including social media postings, blog postings, and an email outreach schedule that considers subscribers, followers and engagement metrics

• Create sharable content to drive awareness and grow the CAF audience
• Design materials for print mediums. Design experience preferred but not mandatory, as we use Canva for internal design needs; for bigger projects, we contract with an outside graphic designer

• Proof/edit CAF’s public facing documents as needed
• Maintain the company website and set up campaign landing pages as needed. Note: all updates are made through a user-friendly back-end, more complicated web development is done by an outside agency

• Coordinate photo and film shoots
• Develop and implement a strategy to engage bloggers, partners and other key influencers
• Manage all media inquiries, press lists, press releases, and outreach to celebrity publicists

• Report to CEO and the team on key operating metrics and results including monthly digital stats
• Build company best practices across our digital marketing and social channels
• Suggest new ways to attract prospective followers and subscribers (for example, through promotions and contests)

Partnership/Fundraising Support:

• Coordinate and represent CAF at conferences, trade shows, and events
• Work with Director of Strategic Partnerships to plan and implement key fundraising campaigns like #RealSchoolFood, Year End Campaign, Real School Food Challenges, and Global Giving
• Draft and edit grant applications and corporate sponsorship proposals
• Manage donor recognition process

Program Support:

• Work with Programs team to schedule, promote, and run CAF’s webinars and online trainings
• Design report templates for CAF’s various funders
• Work with programs team to draft and implement marketing launch and awareness campaigns for key programs

Essential Traits

• Command of best practices and trends in social media marketing
• A willingness to learn the basics of how to both build and convert a digital audience
• Enjoy being creative!
• Ability to stay on a publishing schedule and manage your priorities with a degree of autonomy
• Well-rounded, unafraid to work with data, and have impeccable written and verbal communication
• Analytical wherewithal to observe the performance of digital marketing campaigns and suggest strategic content changes to improve future campaign performance

• A passion for health and strong interest in childhood wellness

Position Requirements:

• Flexibility: Must be able to support multiple departments and work independently as well as collaboratively.
• Reliability: Must be able to stay on marketing schedules and effectively manage projects, priorities and complete goals related to various programs.

• Technical: Command of each social media platform and respective best practices. Strong proficiency in all Microsoft Office applications: well versed in Mail Chimp, Google Analytics and AdWords, CMS (WordPress, Expression Engine), Adobe Illustrator, experience using SalesForce a plus
• Knowledge/Experience: A minimum 2 years combined experience working directly with social media and marketing coordination.

Compensation:

Compensation ranges between $38,000-43,000 per year and will be commensurate with the candidate’s previous experience and credentials. The Chef Ann Foundation is a great place to work and provides its staff with a competitive package including health insurance reimbursement, professional development, and paid time off.

To Apply:

Please submit a cover letter and resume, both of which should demonstrate your experience, qualifications, educational background, and your desire to fill this position, to Mara Fleishman, Chief Executive Officer at info@chefannfoundation.org with the subject title “CAF Marketing”. The deadline to apply is August 10, 2018. Position is based in Boulder, CO.

Compensation

this position is: salaried, less than $50,000

Application instructions

Deadline

August 10, 2018