Company description

The Vurger Co is London’s first dedicated 100% plant based burger restaurant, born in East London in 2016. Every single product was born with the idea of highlighting the humble vegetable and re-imagining what they can become – indulgent, full of flavour and totally delicious! As the leaders in our field, we have paved the way and have successfully amassed a following upwards of 40k followers across most channels. As sales remain stronger than ever, we are just getting started, and we are looking for someone to continue to blaze the trail and grow our community with us.

Job description

As head of Marketing & PR within our company, you will have overall responsibility for business development, through effective marketing and PR opportunities. We are looking for a curious self starter, bundles of energy and passion for plant based food, and have a wealth of experience working in hyper-growth areas. You will really care about growing our community in an authentic manner, and will be rigorous about reporting, challenging the status quo and pushing our brand forward.

Responsibilities

• Marketing and PR strategy – developing the overall long and short term strategies for all marketing and PR activities, adhering to the budget discussed and agreed with CEO.
• PR – working closely with the external PR resource to ensure that the business is profiled sufficiently in the most appropriate locations.
• Marketing team – Manage the marketing team including Business Development, Graphic Design and external PR, to get the most out of our investment in these activities.
• Branding/brand visuals – working closely with the CEO and Graphic Designer to develop the highest quality branding and printed visuals, for all online, printed and in-store activities.
• Influencer relationships – working to build strong mutually beneficial relationships with influencers across multiple platforms.
• Local business relationships – working to build strong relationships with local businesses close to each site to ensure they are incentivised to visit regularly and that they are well looked-after when they do.
• Promotions – reviewing sales activity and performance of promotions to determine the most effective ones, and coming up with new and exciting promotions to engage new and existing customers.
• Blog – overall responsibility for generating the highest quality blog content, with interesting features and quality updates about the business. The aim is for the blog to be a driver of traffic to our website and ultimately to the restaurants.
• Newsletters – overall responsibility for ensuring regular and interesting newsletters are delivered to our customers and also to our investors.
• Collaborations – developing ideas and relationships for fantastic collaborations, whether related to F&B or even to the business more generally.
• Music – develop and maintain the various playlists for the restaurants, ensuring that they are kept up to date and appropriate for the time of day and day of the week.
• Merchandise – working with Graphic Designer to develop great merchandise ideas for sale in restaurants and eventually online.
• Events – overall responsibility for organising events, both for customers and also for staff, including summer and Christmas parties etc.

Requirements

• 3-5 Years of marketing experience, preferably in a food or tech start up
• Strong communication skills with proven track record of working across various roles and responsibilities
• Excellent written and verbal English skills are a must.
• Strong understanding of key performance metrics
• Working knowledge and understanding of advertising platforms – Google AdWords, Facebook, Apple, Instagram, Twitter, Snapchat – amongst many others.
• Working knowledge of Excel / Word / Photoshop
• Understanding of London’s hospitality scene
• Great in depth knowledge of working with Google Analytics and proven track record of effectuating positive results.
• Analytically minded and highly focused on the numerical side of the business
• Experience with working with freelance workers and also developing a team
• Get up and go, positive attitude with bags of enthusiasm and drive.
• Above all the absolute determination and self-starter motivation that is required in a start up environment
• We need someone who can hit the ground running and own the role from day one.

Compensation

this position is: salaried, varies DOE, $30,000.00 - $55,000.00

Work visa

This employer is willing to sponsor a work visa for international applicants

Application instructions

Deadline

no deadline