This position is responsible for developing California Olive Ranch into the most recognized and admired brands of olive oil in the world.

• Responsible for building, managing and executing the brand’s marketing strategy and plan across channels and segments in support of the company’s strategic plan
• Manage planning of, execution of and track effectiveness of marketing tactics such as blogger relationships, brand ambassador partnerships, in-store retail opportunities, foodservice marketing efforts
• Manage planning of, execution of and track effectiveness of digital strategy, social media platform growth, and digital advertising for purpose of attracting new customers while retaining brand loyalists
• Manage outside agency partners in support of marketing plan: PR, design, digital, research and others to perform to or in excess of KPIs
• Represent as brand spokesperson as needed in PR efforts, media tours, events and harvest tours
• Oversee the Marketing Coordinator role, in partnership with the Lucini Marketing Manager, in all day-to-day activities and training as well as ensuring the role meets assigned annual objectives
• In partnership with Channel Marketing Specialist, support sales team; oversee preparation of marketing PPT sales materials, advertising assets, broker newsletters, and other materials in support of sales’ efforts.
• In partnership with Events Manager, support trade shows, harvest tours, media events, as well as local marketing efforts and grower marketing efforts
• In partnership with Marketing Chief of Staff, support other cross-functional departments as needed.
• Develop and manage annual marketing budget to execute to or under annual spend, including monthly review of BVA, and ad-hoc reporting as needed to maintain budget
• Develop and manage integrity and aesthetic of all brand assets, including logos, product imagery and photography assets used in companywide, sales support and marketing activities
• Participate in New Product Innovation team by managing and supporting new COR-branded packaging designs, change to existing design, of all COR packaging in our New Product Innovation process; Coordinate consumer testing, and launch plans
• Help develop ideas for new products, working with Marketing, Sales, and consumer research experts
• Communicate to Marketing Chief of Staff as well as other senior management, companywide and key stakeholders, the results of marketing programs
• Communicate a positive image of the company to fellow staff members, customers, and the public.

  We offer:

  Great Benefits

  401K

  Free snacks!

  Employee recognition programs

  Free product every quarter

• Exemplify company values: break down silos, be a pioneer, never stop growing, enrich your environment
• Strong oral presentation and project management skills
• Good leadership and management techniques
• Understanding of modern consumer research techniques
• Strong analytic skills and understanding of analyzing modern marketing metrics
• Knowledge of common industry syndicated data sources such as IRI, SPINS, is a plus
• Strong grounding in marketing strategy as well as experience with marketing levers such as social media, PR, and advertising
• Ability to work varying hours, some weekends, and varying schedules, when applicable.
• Valid State Driver’s License
• Bachelor’s Degree Required
• MBA Preferred
• 5+ years’ experience marketing consumer products, preferably food