Marketing Coordinator Lancaster Farm Fresh Cooperative
- Date Posted October 11, 2019
- Location Lancaster, PA
- Category Agriculture / Nonprofit
- Job type Full-Time
Summary
Develop, execute and maintain all aspects of the strategic marketing plan to ensure consistent, engaging presentation of LFFC’s brand to both internal and external audiences.
Duties/Responsibilities
- Develop, execute and maintain a clearly articulated strategic marketing plan to support LFFC’s short-term and long-term business goals
- Consistently communicate company mission, values and other information to internal and external audiences.
- Advance visibility and outreach of LFFC within our community and the sustainable agricultural movement.
- Improve communications to support team members cohesiveness and a positive work environment.
- Manage internal and external resources to accomplish strategic marketing goals
- Create and develop department wide strategies to accomplish departmental goals
- Serve as public representative for LFFC at community and industry related events as applicable
- Conduct market research to find answers about consumer requirements, habits, and trends
- Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, etc.)
- Motivate and support wholesale reps and sales consultants with their work by developing necessary marketing sales tools
- Proactively identify public relations opportunities and respond to incoming opportunities to ensure LFFC is represented as a thought leader through media outlets
- Oversee promotional materials programs to include stickers, apparel, grocery totes and other branded items.
Requirements
- BS/BA in marketing, communications or equivalent
- Five years of experience in communications, marketing, or advertising, with proven accomplishments
- Appreciation for and working knowledge of the principles of sustainable agriculture and the value of organic produce
- Demonstrable experience in marketing data analytics and tools
- Excellent communication and people skills with a strong degree of integrity and responsiveness
- Self-motivated and innovative
- Detail oriented, highly organized
- Leadership skills; the ability to manage team members and outside resources
- Ability to build consensus in multi-stake holder group
- Ability to maintain professionalism in all interactions
- Adaptable; able to think on your feet. When faced with new challenges, or tough conversations, failure simply isn't an option.
- Valid driver's license and a clean driving record
- Occasional overnight travel
Skills/Abilities
- Skilled in marketing elements (including traditional and digital marketing such as SEO/Social media, etc.) and market research methods
- Proficient in MS Office Suite, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Adwords, etc.), with a strong sense of design and understanding of the process
- Knowledge of HTML, CSS and web development tools (e.g. Dreamweaver) desired
Compensation this position is : salaried Application instructions