Company description

Real Food Real Stories (RFRS) is on a mission to humanize the food system for a connected, regenerative and just tomorrow. We believe that coming together through food and story is one way to heal ruptures perpetuated by the industrialized food economy. We create transformative experiences, rooted in powerful storytelling, that cultivate the future we want, together. Our impact story facilitation provides guidance to food changemakers to bring listeners along on their journey.

Our programs include a diverse range of voices, centering those who are often marginalized in conversations about food: people of color, immigrants, women, and LGBTQIA individuals. Our digital content continues to amplify these stories to more listeners. Our work is values-driven and relationship-centric, ranging from: 1:1 storytelling facilitation, live-storytelling gatherings, digital storytelling, story facilitation workshops, and ongoing support for our storytellers.

Job description

The Narrative Strategist (NS) will lead the collaborative development and advancement of an inspiring, inviting story that engages the Real Food Real Stories community in cultivating a regenerative culture. An essential member of a small, collaborative team, this role will report to the Executive Director.

CORE FUNCTIONS OF THE ROLE:

Story is the heart of our work, we see it as essential to cultivating a culture that will be the context for regenerative food systems and economies. An expert storyteller, the Narrative Strategist leads the work of crafting a multifaceted narrative strategy, which includes:

• Developing compelling and consistent messaging that makes fundamental cultural change imaginable and inviting;
• Communicating possibilities and impact to both engaged community members and external stakeholders (funders, partners, government officials and the general public);
• Designing and facilitating programs that support community members to explore, facilitate, and create stories that move us towards our vision for the future.

The NS works in close collaboration with others on the leadership team to envision and implement a strong strategy for culture change related to food system challenges.

KEY RESPONSIBILITIES:

COMMUNICATIONS & MESSAGING STRATEGY

• Develop and oversee implementation of an annual communication strategy to build energy and momentum for the RFRS mission, including building engagement with and donations towards RFRS programs;
• Guide how RFRS translates our core message to different audiences;
• Work with the ED to establish RFRS as a voice in the Bay Area and national sustainable food communities;
• Support annual strategic plans and long term strategic roadmaps with ED; Use market analysis & competitive analysis to create internal reports that review the positioning of the organization and include ideas for strategic moves.

CONTENT & MATERIALS

• Develop and curate multi-media (graphic, written, video, audio) content for RFRS communications channels including website, e-newsletters, donor communications;
• Upkeep RFRS brand positioning, voice, and consistency across channels;
• Curate and manage long form content creation and distribution as determined by communication strategy (eg, newsletter, blog, podcast development);
• Design and produce materials that support RFRS programs and brand.

PROGRAMMING

• Produce and facilitate story-based programming such as the Facilitating Stories for Impact training;
• Participate in RFRS programming, including our live story gatherings.

PUBLIC RELATIONS

• Represent RFRS at food community events, conferences, and media appearances;
• Develop key messages, talking points, and press releases to support RFRS programs and team members’ media appearances.

TEAM RELATIONSHIPS & INTERNAL MANAGEMENT

• Supervise the Digital Media Manager;
• Manage contractors to develop design collateral for training, presentations and annual impact reports;
• Support internal communications and data management systems;

• Track metrics and success of relevant programs and donor communications to evaluate the effectiveness with ED;
• Collaborate and build relationships with RFRS teammates and the greater community.

Special projects and other role-related tasks as needed.

WHAT WE’RE LOOKING FOR

An integral part of the Real Food Real Stories team, the Narrative Strategist is good at identifying the signal in the noise, and able to collaborate across a cross-functional team without losing the plot. For details of what we're looking for, please see the listing on our web site: https://www.realfoodrealstories.org/joinourteam

Compensation

this position is: salaried, $75,000 - $100,000

Location

job can be done remotely

Application instructions

Deadline

no deadline