Job description

The World Society for the Protection of Animals is a global animal welfare organization whose vision is to create a world where animal welfare matters and animal cruelty has ended.

WSPA is launching a multi-decade campaign to fundamentally transform world farming to end the suffering of farm animals. In the U.S. and Canada our Humane and Sustainable Agriculture campaign will initially focus on the egg industry, encouraging a transition from factory farming to production methods that not only respect animal welfare, but are environmentally-sound and economically-viable, as well.

POSITION DESCRIPTION

WSPA seeks a dynamic and energetic Consumer and Corporate Marketing Manager to engage North American food businesses (restaurants, grocery chains, food suppliers) on the issue of switching their egg purchases to cage free. He/she will be responsible for conducting consumer and market research and developing a compelling business case for procuring cage free eggs. He/she will establish good relationships with key businesses and will engage them in discussions on including good animal welfare in their Corporate Social Responsibility policies. He/she will use their understanding of consumer behaviour and marketing and communications skills to develop and coordinate a WSPA-generated consumer campaign to demonstrate and grow demand for cage free eggs, and will organize an annual public recognition event for businesses that commit to purchasing cage free eggs.

The Consumer and Corporate Marketing manager will work closely with the U.S. and Canadian Humane and Sustainable Agriculture Campaign Managers.

QUALIFICATIONS

· A Bachelor’s Degree in Marketing, Business Administration or related discipline
· 5 – 7 years of relevant professional experience in food business marketing, Corporate Social Responsibility (CSR) or corporate branding preferably in the retail/food service industry
· Strong proven marketing analytical skills and the ability to build business cases for changing CSR policies and/or sourcing
· Experience marketing specialty products (preferably in the retail/food service industry)
· Experience organizing public recognition/awards events
· Demonstrated ability to build and maintain collaborative relationships with food companies
· Excellent communication skills – written, oral and presentation

The ideal candidate will also have:

· Professional relationships within the U.S. and Canadian food industry
· Excellent interpersonal and diplomacy skills with the ability to interact effectively with people of diverse cultural and professional backgrounds
· Strong understanding of customer and market dynamics
· Demonstrated project management experience that involves multiple tasks and stakeholders, managing budgets, adhering to a timeline and driving toward results
· Proficiency in Microsoft office applications (Word, Excel, PowerPoint) and web based research skills

This is a full time, New York City based position. Salary is commensurate with candidate’s experience and this position includes generous benefits offered to full-time WSPA employees.

Candidates wishing to be considered please send a cover letter including salary requirements and resume to: jobs@wspausa.org. For consideration WSPA-HR12 must be in the subject line. Position will remain open until filled.

Compensation

this position is:

Application instructions

Deadline

no deadline