Company description

At Smallhold, we’re building the resilient farming infrastructure of the future. From advanced distribution and farming hubs to modular, high-output technology-enabled Minifarms, we’re bringing the farm to the people, supplying the freshest organic produce to entire cities on a block-by-block basis.

Since 2017, Smallhold has established itself as the leader in US specialty mushroom production with our products found in top retailers like Whole Foods and Central Market and some of the nation’s most exciting restaurant kitchens, such as Maison Yaki, the Standard Hotels, and Bunker Vietnamese.

Our mushrooms, farms, and team (including an amazing cohort of farmers) have been featured in publications like The New York Times, Forbes, Wall Street Journal, Gizmodo, Bon Appetit, Martha Stewart -- to name a few.

What’s next for Smallhold? Our network is growing and with it we’re rapidly expanding our infrastructure, building farms in new markets and bringing specialty mushrooms to more people than ever before. We have big plans for this year and need people like you to help us spread our roots across the country!

Job description

The Position

This will be the first in-house creative hire at Smallhold. Reporting to the Director of Marketing, this is an opportunity to be a part of a small, nimble team building the uniquely special Smallhold brand.

This role is 50% Strategy (shape brand evolution, align to strategic goals) and 50% Execution (concept + deliver graphic design, photo, and video creative; oversee production, freelancers + budget). This role will be a great fit for a mushroom-obsessed self-starter who doesn't shy away from special projects, tight budgets and even tighter timelines. In this role, you’ll create fun, weird, memorable content across multiple channels. We're looking for someone with an offbeat sense of humor, strong work ethic, and boundless imagination. Sound like your dream job?

The Challenge

• Collaborate with Marketing to codify Smallhold's brand positioning, creative guidelines, and toolkit
• Develop compelling, on-brand creative for internal and external communications that drives both brand awareness and sales
• Develop concepts and corresponding treatments for brand moments across core channels (grocery, web, social, advertising, special content projects)
• Brainstorm and execute digital-first content campaigns alongside Marketing team
• Create compelling branded materials, advertising, and design assets (still and motion) for all channels, but with a focus on social, web, email, and CPG packaging
• Lead all visual design and art direction until we’re in a position to further build out the team – an effort that you will help drive as we build the creative team together
• Set clear design goals and deliverables, provide direct feedback to keep projects moving, and collaborate across teams with project managers, copywriters, marketing specialists, and business owners
• Work collaboratively with a network of freelance creative professionals and as needed, agencies
• While the core of this role is graphic design, you will also photo edit (retouching, masking, cropping) and video edit (splicing, visual effects, animation, transitions, color correction)

Compensation

this position is: salaried, varies DOE, $60,000.00 - $80,000.00

Application instructions

Deadline

no deadline