Company description

The League of Kitchens is a culinary dream-team of women from around the world who will welcome you into their homes, teach you their family recipes, and inspire you with their personal stories. In normal life (non-Covid-19 time), we offer culturally immersive cooking classes in New York City. We have now moved our classes online (and will additionally restart our in-person classes again when it feels safe to do so).

We opened in NYC in 2014. We currently have 14 instructors from all over the world, and have taught thousands of students from the U.S. and abroad.

Through this experience, we seek to build cross-cultural connection and understanding, and to increase access to traditional cooking knowledge.

The League of Kitchens has been featured in the New York Times, the Wall Street Journal, the Late Show with Stephen Colbert, Oprah Magazine, the Chew, Tasting Table, Saveur, The Splendid Table, and Time Out New York, among others. Saveur called our online classes “The multi-cultural cooking school you've been waiting for.”

Job description

We're looking for a smart, creative, big-hearted, self-directed, hard-working, responsible, flexible, and detail-oriented individual to lead our marketing and communications efforts! Work will be done remotely with weekly video meeting check-ins with the League of Kitchens CEO.

We promise that you’ll have lots of opportunities to learn and grow, to meet amazing people, to cook/eat incredible food, and to contribute in meaningful and substantive ways.

And as this is a very small operation, you will also be able to shape this role to your interests and to learn about other areas of the business that interest you.

Responsibilities:

• Strategize, plan, and implement marketing campaign concepts for social, newsletter, and content marketing/media partnerships. Implementing includes writing copy as well as curating photo/videos from our archive, capturing photos/video yourself, and creating graphics in canva.
• Monitor our online community and manage all social media accounts.
• Maintain and iterate on the LoK brand voice/tone and editorial strategy.
• Use data analytics reports from various platforms to monitor campaign, content, and site performance.
• Design graphics, flyers, event collateral, informational brochures, and other marketing materials.
• Coordinate and proactively track all press inquiries.
• Strategize, research, and write emails for all press outreach efforts. Pitch media partnership and other organic outreach ideas.
• Stay on top of the food and lifestyle media landscapes for new contacts.
• Reach out to the general public (via our social media platforms) to promote relevant events, new instructors, recruiting, and other happenings.

Who we’re looking for:

• You have experience in a marketing, communications, or content strategy role.
• You have professionally created and managed social media and newsletters for at least one company or organization.
• You have a strong understanding of all the major social media platforms and how to use them in different, strategic ways. You stay up to date on new developments and best practices in social media and newsletters.
• You have experience with community management. You are passionate about using social media to build an engaged community.
• You get excited to look at data! You know how to interpret social media analytics and how to use these numbers to strengthen our presence and our impact. You’re able to understand the story inside the numbers, set goals and objectives, and convert data into actionable marketing strategies.
• You have experience using MailChimp to design and put together newsletters. You are also comfortable with using the various segmenting/marketing features of MailChimp.
• You have experience using content scheduling services like Loomly, Onlypult, Later, Planoly, etc.
• You are proficient in Canva, InDesign, and/or Photoshop, and can create beautiful graphics and collateral.
• You are a solid photographer and photo editor, and you can shoot and edit video for social media.
• You have excellent written and verbal skills. You know how to shape your writing to fit the platform and the audience.
• You’re a natural storyteller. You have a knack for telling compelling and engaging stories across different media (writing, photo, video).
• You’re super organized, dependable, thorough, and detail-oriented.
• You enjoy both big picture strategic thinking and the nitty gritty details of execution.
• You’re self-directed and self-motivated. You’re as happy working on your own as you are collaborating with others. You take initiative and go the extra mile. You’re good at prioritizing and organizing workflow, and juggling multiple tasks. You’re always trying to find ways to improve your work and your process.
• You’re flexible and adaptive and have a great sense of humor.
• You're deeply immersed in food media--you read all the food magazines and websites, and you follow tons of food publications, food writers, and tastemakers on instagram.
• You connect easily with people from different backgrounds and cultures.
• You have a passion for food, cooking, and learning about different cultures. You’re an omniverous and adventurous eater. You’re excited to try everything.
• You’re excited about using food and cooking as a way to build cross-cultural connection and understanding, and you’re passionate about promoting the contributions that immigrants make to our culture and society.

Hours: 40-50 hours/month (~10 hours/week).

Must have some availability during business hours, during evenings, and on weekends. (This availability can change from week to week.) Must be available to check and respond to social media on weekends (our classes are on weekends, so students share stories from their classes on the weekends).

Pay: $20/hr (this includes getting paid to take our cooking classes to create content). You will be a part-time employee, but you will send an invoice each month with the actual hours worked.

Location: You will work remotely with weekly video meeting check-ins with the LoK Founder/CEO.

Start Date: ASAP

Compensation

this position is: hourly, $20/hr +

Location

job can be done remotely

Application instructions

Deadline

no deadline