Company description

Union Square Hospitality Group has created some of New York’s most beloved restaurants, cafes, and bars, which offer outstanding food delivered with our signature warmth and hospitality. Founded by CEO Danny Meyer with the opening of Union Square Cafe in 1985, the company now extends beyond the walls of its eateries. In addition to creating Shake Shack, USHG offers operational consulting and runs a multifaceted catering and events business, Union Square Events. With operations in New York, Las Vegas, and Washington, D.C.. USHG has long supported its communities by supporting hunger relief and civic organizations. USHG holds 28 James Beard Awards and numerous accolades for its distinctive style of hospitality.

Job description

Make a meaningful impact as Marketing Manager with Daily Provisions!

Who you are: You are ready for a new challenge, excited about food and the rebirth of the NYC dining scene, and looking for an opportunity to grow. You’re equally versed in the trendsetters on the scene and familiar favorites; you’ve truly got your finger on the pulse. You’ve got an eye and a vision and you’re eager to lend it; you can snap a great pic, love a good pun, you know the ins and outs of email marketing and ready to jump in and learn new ways of marketing. You’re agile and looking for a position where no day is the same as the day before; you’re a details person and can be a little persnickety when it comes to brand guidelines, you thrive when you have a goal you’re trying to meet and love to talk results, but you’re also not afraid to hop on a moving bus and help drive, even if you have to make up the route as you go along—don’t worry, we know the destination! You’re a real people person, but you know when to sit back and observe and absorb. You’re hungry (in more ways than one), you’re looking for a team to be a part of but also a great independent worker who can take a little bit of guidance and run with it.

You will own the execution of the Daily Provisions brand marketing strategy, partnering with the operations leaders at each location and team members across the creative, PR, innovation, finance, and digital teams. Your work will both support short term revenue goals and long-term brand building objectives. You will be responsible for using brand positioning to create local restaurant marketing plans for each location and translating those into integrated campaigns and activations across PR, influencers, partnerships, digital, and other key channels. You will collaborate alongside other key team members to execute and measure campaigns. This role will report to our Director of Growth Marketing.

What you'll do:

• Bring us your blend of creative chops – social media, promotions, and partnerships – with digital business building tactics to build loyalists and fans of the brand.
• Support the Director of Growth Marketing and Director of Digital Experience in executing the marketing strategy for Daily Provisions, partnering with our operators at each location to deliver against our short-term revenue and long-term brand building objectives.
• Serve as the keeper for cross departmental information for Daily Provisions; you’ll be the day-to-day point of contact between the operating and marketing teams.
• Learn to love and use our data/tools to identify opportunities to drive brand and revenue growth through alternative channels alongside the Director of Growth Marketing.
• Help grow, develop, and refine the customer experience on all digital platforms (e.g. online ordering, third party delivery partners, social media, email marketing and sms)
• Refine brand communications by collecting customer insights and feedback, and by assessing market and competitive dynamics.
• Create and manage editorial and content calendars and work with the Director of Digital Experience to develop a reporting cadence on performance.
• Work seamlessly with other marketing channel managers (e.g. PR, creative, etc.) to learn best practices across all channels.
• Develop, execute, and measure local restaurant marketing plans for each location. These plans could include unique partnerships, promotions, events, and audience building.
• Dream up and build creative brand partnerships that are naturally aligned will strengthen brand affinity and drive awareness to new and aspirational audiences.

What we need from you:

• 2-4 years of work experience in brand management, preferably in hospitality, liquor/spirits, food/beverage, or luxury.
• Experience in a high volume, fast paced emerging brand is a plus.
• Bachelor’s Degree in business, marketing/communications or a related field required.
• Ability to interpret analytics, communicate and formulate strategy and experience in owning a P&L or being accountable for business results. A strong attention to detail in both written and visual content. Highly creative with enthusiasm to conceptualize and implement programs that are disruptive while maintain brand positioning.
• Design skills are a plus, though not required.
• Have a strong proficiency in email marketing and sms strategy and tactics with proven results.
• Experience building comprehensive marketing campaigns, including identifying and building partnerships.

What you'll get from us:

• Competitive salary with bonus potential
• Comprehensive Medical, Dental, and Vision insurance
• Paid Time Off to support you with an active life outside of work
• Paid Parental Leave
• Life Insurance
• Flexible Spending Options (health care, dependent care, transit & parking)
• Employee Assistance Program to support overall mental wellbeing
• Exclusive access to primary care, mental health, and other healthcare services through Radish Health
• Annual dining credit and 51% dining discount throughout the USHG family of restaurants
• Matched 401(k) to help you invest in your future
• Access to the USHG HUGS Employee Relief Fund

Compensation

this position is: salaried, $75,000 - $100,000

Application instructions

Deadline

no deadline