Communications Coordinator Apricot Lane Farms
- Date Posted February 03, 2023
- Location Moorpark, CA
- Category Agriculture / Media
- Job type Full-Time
The on-farm Communications Coordinator, you will play an integral role in Apricot Lane Farms’ Communications Department, helping propel the farm’s story into the world in a meaningful way. You'll help uphold consistent messaging across all communication channels, produce content, support marketing campaigns, and nurture the farm’s online community. The ideal candidate is a curious, growth-oriented, adaptable, and organized professional with exceptional communication and writing skills.
Job Responsibilities
● Responsible for community management, nurturing the farm’s online social community by encouraging dialogue and responding to incoming comments, DMs, tags and mentions in a timely, thoughtful, and professional manner
● Work closely with the farm’s Communications Manager to develop and execute content calendar: draft social copy, create video content, and manage posts (scheduling/publishing) ● Monitor and update ALF & TBLF social media accounts as needed (Instagram, Facebook, YouTube, Pinterest, Twitter, Google Business) ● Actively pitch new content ideas by staying attuned to farm happenings and abreast of social media trends
● Work collaboratively across departments to unearth stories, approaching with curiosity and questions to gain deeper insights and understanding
● Assist Photographer on photoshoots (food products, merch, recipes, et al) and create social video content (Instagram Stories, Reels, TikTok) under guidance of Communications Manager
● Maintain organization of farm photo library in Lightroom and social media asset library in Dropbox
● Manage the farm’s inbox by fielding incoming emails, answering FAQs, and providing customer service in collaboration with Fulfillment Coordinator
● Assist in production of visual and written communications materials as needed for the farm’s social media, newsletter, website, tours & events, food product lines (avocado oil, olive oil, and lemonades) and other special projects
● Build newsletters including drafting copy and designing graphics ● Handle website and e-commerce updates on Wordpress and WooCommerce, and/or liaise with development team for specific projects
● Coordinate logistics related to PR activities, delivering assets and supporting on-farm interviews, events, and tours with press and influencers as needed
● Field and coordinate archival media licensing inquiries and delivery for both ALF & TBLF
● Perform general administrative duties to support the department, including materials and equipment orders, expense reports, file organization, social metric tracking, and meeting agendas
Requirements
● Bachelor’s degree in Communications, Journalism, English, Marketing, or Media
● 2+ years of Writing, Communications, PR and/or Marketing experience, ideally managing social media accounts for businesses ● Growth mindset and an innate interest in the topics of farming, agroecology, food, and/or health & wellness. If not already versed, has a willingness to learn, and takes initiative to dive deeper into those subjects
● Natural storyteller with strong writing and communication skills
● Experience with hands-on content creation for social media
● Experience and comfort in a nimble and dynamic environment on a highly collaborative team. Change is a certainty — adaptability & agility is necessary
● Excellent time management skills: capable of managing multiple projects, priorities, and deadlines
● Comfortable taking direction, and asking for clarity and guidance when needed
● Self-starter who is eager to learn, participate and contribute
● Skilled proficiency with WordPress, Google Suite, Mailchimp, Microsoft Excel, Canva, DropBox, Later, and social media scheduling platforms and analytics tools (or a willingness to learn)
● Familiarity with Adobe Creative Suite (Lightroom, Premiere, Photoshop, InDesign) a plus
Schedule
● Full-time position
● Monday – Friday, 7:30am – 4:00pm
● On-farm in Moorpark, CA (not remote) — please do not submit your resume if you do not live within commutable distance Compensation & Benefits
● $24 - $27 / hour
● Health Benefits (Medical, Dental, Vision, Flexible Spending Account)
● 401K with Employer Matching
● Paid Sick Time
● Paid Vacation
● 10 Paid Holidays
● Employee Discount Compensation this position is : hourly, $20/hr + Application instructions