Company description

Our Mission

DC Greens uses the levers of food education, food access, and food policy to advance food justice in the nation’s capital. We do this by:

• Focusing on transformational changes at the systems-level

• Building bridges between government, private sector, communities and non-profits

• Developing advocacy channels to amplify marginalized voices

• Curating best practices and leveraging existing infrastructure

• Responding to community needs

• Providing thought leadership

Our Vision

One day all people will be powered by food that sustains the environment, reinvests in local economies, and improves well-being and health.

Our Values

DC Greens’ values are at the heart of our work. These values reinforce each other, and are never practiced in isolation. We strive to align all of our work – both external and internal – to these values, and believe they are central to accomplishing our mission and vision.

• Collaboration: We value collaboration over competition and enter every relationship looking for common ground.

• Integrity: We believe that change moves at the pace of trust, and that we must work diligently to earn and maintain trust in every relationship. This includes being transparent and accountable, conducting ourselves with integrity, being responsive to needs, and treating others with compassion.

• Creativity: We believe that a measure of creativity is necessary to find new solutions to old problems. While we are pragmatic in our approach, we value outside-the-box thinking, bringing equal measures of optimism and creative visioning into our work.

• Sustainability: We believe that large-scale system change can only occur with sustainable solutions. We value sustainability in all of its meanings – seeking to engender change that is both environmentally sound and that shifts cultural priorities so that structures are put in place to support the work into the future.

• Equity: We believe that our work can play a role in dismantling structural oppression. We value the perspectives and experiences of all people, and respect all forms of knowledge. We will work to ensure that marginalized voices are at the table and that their voices inform our work.

Job description

Communications and Community Engagement Strategy and Planning

• Develop strong and consistent branding and messaging and ensure adherence in all aspects of the organization’s work.
• Collaborate with staff to develop creative and mission-centric messaging that articulates DC Greens’ case for support in the health equity community.
• Lead a cross-department communications working group, to gather input on Communications decisions that impact both internal and external strategies.
• Supervise the implementation of the organizations community engagement strategy
• Serve as lead staff for Executive Director (ED)’s speaking engagements including maintaining and updating an engagement calendar, coordinating honorariums, fees, and schedules, and creating template materials including slides, script, and talking points.
• Create and implement internal training sessions for staff around communication and marketing strategies and techniques.
• Maintain media/press relationships and support the creation of press releases and media kits.
• Develop and maintain an annual communications budget.

Organizational Leadership/Team Contributor and Collaborator

• Model organizational values of collaboration, integrity, creativity, sustainability, and equity.
• With a Leadership Team, provide support to develop and evolve organizational identity through cross-departmental work plans and other efforts.
• Supervise direct reports through stages of the employment cycle; provide team professional development and mentorship; manage performance; and guide goal-setting and systems to ensure that annual milestones are met.
• Exhibit leadership among staff; contribute substantively and proactively to departmental and staff-wide meetings and retreats.
• Represent the organization at major fundraising events, before local and national media outlets, and in other external settings in accordance with DC Greens’ stated values.
• Contribute self-reflections about how power, privilege, and access supports or challenges personal, professional, and organizational efforts to center equity.

Marketing and Social Media Strategy

• Support Development team in the creation and implementation of effective communication strategies that increase and retain the organization’s donor base.
• Provide design and marketing support for fundraising events.
• Increase the accessibility of DC Greens’ communications language and materials to embody values, and increase access.
• Collaborate in developing the organization’s fundraising communications strategy in coordination with the Development Director; ensuring all fundraising communications embed racial equity and adhere to organizational language and image guides (events, brochures, social media posts).
• Establish and maintain an editorial publication calendar (includes newsletter publications, social media calendar, photography, graphics, content partnerships, etc.) and supervise projects to ensure that they are publication ready.
• Lead and manage all aspects of the organization’s social media presence including content creation (website, blogs, ad-hoc posts on LinkedIn, Facebook, Instagram, Twitter, YouTube).
• Drive strategies to increase daily engagement on the organization’s social media accounts.
• Monitor, report and present on online engagement analytics (web, email, social media, earned media).
• Leverage key engagement metrics across platforms to optimize content, messaging and distribution.
• Other related duties as assigned.
  

  Experience, Skills, and Qualifications

  • No less than 7 years’ experience in Communications, with experience managing people and teams.
  • Experience communicating with a diverse audience (community members, government officials, nonprofit partners, philanthropy).
  • Experience advancing equity and social justice goals within a workplace.
  • Experience and cultural competence working with underserved communities; that experience being in a Communications role is a plus.
  • Experience managing projects collaboratively with contributors and/or teams.
  • Clear oral communication skills with the ability to adjust messaging based on audience.
  • Excellent writing, editing and proofreading skills, with the ability to work across various mediums, from print to digital.
  • A positive attitude and concern for people and community; demonstrated presence,

  self-confidence, cultural humility, common sense, and good listening skills.

  • High level of proficiency with Apple iOS, Microsoft Office Suite, Google Suite.
  • High level of proficiency with digital means of communication and social media tools. Such as Tweetdeck, Sprout Social, Facebook Pages, Instagram, Twitter; and analytics tools such as Google Analytics, and Simply Measured.
  • Knowledge of email marketing tools such as MailChimp and website development platforms such as Squarespace.
  • Demonstrated experience using Adobe Creative Suite and/or and/or Canva, a plus.

Compensation

this position is: salaried, $75,000 - $100,000

Application instructions

Deadline

July 13, 2023