Company description

We’re an integrated marketing agency that partners with lifestyle brands and the good people behind them. We think big but we know that every detail matters. That translates to hyper-intentional work in brand positioning, design, and public relations that brings substance to the forefront and stories to life.

We know that not one tagline, piece of content, or media placement can do the job alone. Brands truly resonate when earned, owned, shared, and paid channels work together to optimize visibility and foster trust every step of the way. Isetta works as a seamless extension of in-house and multi-vendor structures, ensuring goals are reached with thoughtful and tailored services.

Job description

Isetta is an integrated marketing consultancy that partners with leading consumer brands in the home, food, and beverage categories to help them tell their stories and optimize their public visibility. Learn more about the company here. We're looking for a driven Account Manager to join a sharp, fun, and close-knit team to grow and manage CPG and DTC clients with thoughtful and strategic work in media relations, brand positioning, affiliate marketing, and brand partnerships.

Responsibilities:

• Spearheads client relations, media & industry relations and process & logistics disciplines across key dedicated accounts
• Contributes to media strategy and execution of agency’s portfolio-wide efforts across seasonal moments, evergreen content, and SEO-driven media efforts including the writing, updating, and pitching of agency lookbooks, seasonal strategies, and media-facing product pages
• Manage junior staff by reinforcing and adding to company values, processes, organization, and day-to-day designated roles
• Ensures overall health of accounts including team efficiency, response time, monthly strategy calls, interview documents, press release and pitch guidance, consistent and meaningful media results, and strategic account activity
• High-level consulting and advising to clients on the topics of earned and owned media, inclusive of message pull through to brand strategy and design
• Strengthen existing media relationships and build ongoing, strong relationships with clients, industry, and media contacts
• Research, plan, deliver and execute holistic positioning projects and PR campaigns across all relevant media categories including consumer, trade, and business
• Leverage and optimize affiliate relationships to garner e-commerce coverage
• Draft and refine client content in many forms for tailored pitching, social media, press releases, etc.
• Consistent and strategic tailored pitching against seasonal news cycles, client campaigns and launches, and entrepreneur/business stories with the goal of garnering media coverage and industry buzz
• Management and optimization of competitive search results to inform pitch prioritization
• Field, thoroughly vet, and upsell media inquiries
• Monitor, analyze, and communicate media and social media results
• Evaluate opportunities for partnerships to support campaigns
• Proactively seek, negotiate, and present brand partnerships that optimize media results
• Identify thought leaders, celebrities, and influencers for brands
• Maintain a keen understanding of the news cycle and external trends and make appropriate recommendations regarding the communication strategy surrounding them
• Ideate and develop creative plans for brand campaigns, events, and activations that support objectives
• Exhibit consistent thought-leadership and creative brainstorming with the goal of increasing meaningful exposure for clients and adding to their bottom line
• Maintain healthy client relations that build confidence on behalf of the agency
• Strategically contribute to new business conversations and networking opportunities

Qualities We Need:

• Analytical thinker
• Exceptional writing, editing, and presenting skills
• Strong and persuasive verbal communicator
• Awareness of industry trends and thought-leadership
• High emotional intelligence and steady composure under pressure
• Proven track record designing and executing successful PR campaigns
• Strong network with high open rate
• Organized, efficient, and driven
• Ability to prioritize and plan effectively
• Creative, problem solver, and eye for good design and concepts
• Really kind and open-minded
• Agency experience preferred, 5-7 years
• Only candidates with direct PR experience will be considered

Benefits:

• Healthcare Benefits
• PTO
• Summer Fridays
• IRA Plan
• Co-working space
• Flexibility on hybrid schedule and remote work
• Competitive salary. The salary range for this position is $80,000- $100,000 per annum, depending on location and other factors. The salary range is provided for informational purposes and does not guarantee any specific salary or compensation.

Compensation

this position is: salaried, 75k-100k

Application instructions

Deadline

no deadline