Company description

We are a woman-owned and led early-stage food startup with a proven track record and exciting growth prospects for our innovative product portfolio. Our small founding team of Harvard MBAs is on a mission to help Americans fuel their day right, and we are looking for our first hire to lead our launch marketing. This is a hands-on role with great exposure to different areas of building an early-stage startup. You will work closely with the CEO to achieve our ambitious sales objectives and have the unique opportunity to shape and tell our brand story. If you are a doer and a go-getter who is highly fluent in social media and passionate about building digitally native consumer brands, let’s talk.

Job description

ABOUT THE ROLE:

• Customer Acquisition: Drive customer acquisition by developing and implementing effective marketing campaigns across various channels including social media, email marketing, digital advertising, and SEO

• Content Creation: Create engaging and compelling content to support marketing initiatives and increase brand awareness. Capture user-generated content for organic marketing
• Social Media Community Management: Develop and engage an organic social following through relevant content and active community management on primary social media channels
• PR and Influencer Marketing: Identify and execute collaborations with influencers to amplify brand reach and generate buzz. Build and maintain relationships with relevant media outlets to secure media coverage
• Partnerships: Source and execute strategic partnerships with other emerging brands

• Research and Analysis: Conduct market research to gain insights into consumer behavior, market trends, and competitors. Analyze campaign performance and optimize strategies to maximize ROI. Track, analyze, and report on key marketing metrics

• Brand Marketing: Collaborate with founding team on engagement with full-stack design agency

ABOUT YOU:

• Bachelor's degree in marketing, business, or a related field
• 2+ years of direct experience in DTC marketing, social media management & content creation
• Creative thinker with a passion for building outstanding consumer brands
• Excellent communication skills: ability to effectively convey brand messaging and engage with target audiences
• Self-starter with a high level of energy, initiative, resourcefulness, ability to work independently and to thrive in a fast-paced, dynamic start-up environment
• Previous product launch experience in F&B / CPG preferred

Compensation

this position is: hourly, varies DOE, $15.00 - $25.00

Location

job can be done remotely

Application instructions

Deadline

December 15, 2023