Company description

Co-founded by chef Dan Barber of Blue Hill and Blue Hill at Stone Barns, Row 7 is a seed-to-table food company dedicated to deliciousness in everything we grow and make. Built by a community of chefs, farmers, plant breeders, and plant eaters, we strive to make ingredients taste better before they ever hit a plate.

Since its inception five years ago, Row 7 has collaborated with stakeholders across the food chain in order to make delicious ingredients—and the stories behind them—more accessible to all. Row 7 sells organic seeds to home gardeners and growers through our online marketplace and launched a line of branded organic vegetables for sale in grocery stores nationwide.

Job description

The Marketing Copywriter and Content Manager for Row 7 will spearhead content creation across our seed, produce, and ready-to-eat portfolios—ensuring that our brand voice is consistent, engaging, and impactful. This role encompasses developing editorial calendars, managing social media, crafting email marketing campaigns, and overseeing retail marketing materials while building and executing a content strategy that drives awareness, deepens engagement, and supports our go-to-market efforts.

As Row 7 expands into new markets, this role will collaborate across teams to create targeted messaging and creative assets that resonate with consumers and wholesale, institutional, and retail partners. The ideal candidate is a proficient storyteller with a strong background in content marketing, digital strategy, and brand-building—someone who thrives at the intersection of creativity and strategy and is eager to shape how Row 7’s mission reaches a growing audience.

REPORTS TO: President

LOCATION:

• NY-based, with regular travel to the Row 7 office, farm and restaurant partners, and activations.
• Travel within the United States (20%).

KEY RESPONSIBILITIES

Content Strategy & Development

• Collaborate with the Row 7 marketing team to execute a cohesive content strategy that weaves our seed, produce, and ready-to-eat categories together.
• Research, create, and curate compelling content that highlights our community of plant breeders, farmers, chefs, and food enthusiasts
• Develop and maintain an annual editorial calendar aligned with product launches and key marketing initiatives
• Craft distinct yet interconnected storytelling approaches tailored to each category
• Produce engaging multimedia content, including deep dives, feature stories, and brand narratives
• Stay ahead of industry trends to enhance content strategy and audience engagement

Social Media Management

• Lead Row 7’s presence across social channels with platform-specific content
• Foster engagement through active community management and real-time interactions
• Cultivate relationships with food, agriculture, and sustainability influencers
• Develop and execute paid social media campaigns to expand reach and brand impact

Email & Website Content

• Create and optimize email marketing campaigns via Klaviyo to nurture and engage subscribers
• Develop high-impact campaigns that strengthen community engagement and drive sales
• Manage and update website content to enhance storytelling, education, and user experience
• Maintain community lists and oversee user-generated content
• Update website content, including product descriptions and seasonal changes

Marketing Collateral & Copywriting

• Craft compelling copy for seed catalogs, packaging, and marketing materials
• Develop messaging strategies tailored to different business portfolios while maintaining brand consistency
• Oversee the creation of social video, photography
• Ensure brand cohesion across all marketing materials
• Create retail, trade show, and consumer-facing materials that reinforce Row 7’s mission

Project Management & Performance Tracking

• Provide biweekly reports on community engagement, content performance, and growth metrics
• Manage multiple content projects, ensuring deadlines and goals are met
• Analyze content effectiveness and refine strategies for greater impact
• Support additional marketing initiatives as needed

WHO YOU ARE:

• An exceptional writer with the ability to tailor messaging for varied audiences and platforms
• A creative and strategic thinker with a passion for food, farming, and storytelling
• Experienced in paid media, content creation, digital marketing, and community engagement
• Experience with photography and content creation a plus
• Detail-oriented, organized, and capable of adjusting to changing priorities
• Familiar with tools like Klaviyo, Shopify, and social media management platforms

DETAILS

• Marketing Copywriter and Content Manager is a full-time, year-round position
• The target pay range for this role is from $90,000 - $105,000 per year
• Benefits include:
  - Generous Paid Time Off, Parental Leave, Volunteer Time Off, and Floating Holiday Programs
  - Up to 75% funded Health, Dental, and Vision Insurance
  - Health Flexible Spending Account (FSA)
  - 401(k) eligible after three months of employment
  - Flexible Educational Reimbursement Program
  - Employee Discount on Row 7 Seed Products

Compensation

this position is: salaried, varies DOE, $90,000.00 - $105,000.00

Location

job can be done remotely

Application instructions

Deadline

April 10, 2025