Company description

Since 2008, the Woodstock Farm Festival (WFF) has operated a farmer's market in the heart of the village. As one of the only mid-week markets in the region, we’ve long provided an important access point for farmers and local consumers alike. For the past three years, we have also hosted a weekend winter market.

Over our almost 20 years of operation, WFF has become not just a market but an important community event, a place to meet your neighbors, grab a bite to eat, and listen to local music.

Job description

We are a small weekly farmer's market seeking an experienced marketing professional to develop and implement a comprehensive marketing strategy. This role involves creating a strategic marketing plan, training our staff on implementation, and establishing sustainable marketing systems to increase vendor participation and customer engagement.

This is a contract position with compensation totaling $4,000. Expected duration is 3-4 months, part time, with an immediate start date. It will be mostly remote but some onsite work will be necessary.

Key Responsibilities:

Strategy Development:

• Conduct market analysis and assess current marketing efforts
• Develop a comprehensive marketing plan with dual-target approach: tourists/second homeowners and local residents
• Establish marketing calendar with seasonal campaigns aligned with tourist seasons and local community events
• Develop measurable goals to track marketing effectiveness

Digital Marketing Implementation:

• Design social media strategy across multiple platforms (primarily Facebook and Instagram)
• Develop and manage email newsletter campaigns
• Assist Market Manager in creating engaging content for socials and the e-newsletter
• Optimize online presence to increase market visibility and foot traffic

Physical Marketing & Partnerships:

• Identify and recommend strategic signage locations to capture tourist traffic and inform local residents
• Create marketing materials including flyers, banners, and promotional items
• Establish partnerships with local media outlets, tourism boards, hotels, vacation rental properties, and community organizations
• Develop relationships with local businesses for cross-promotional opportunities

Staff Training & Knowledge Transfer:

• Conduct training sessions with market staff on marketing plan execution as necessary
• Provide hands-on instruction for social media management and content creation
• Train staff on maintaining media partnerships and community relationships
• Create documentation and standard operating procedures for ongoing marketing activities
• Ensure staff can independently maintain marketing efforts after contract completion

Preferred Qualifications:

• Proven experience in marketing, particularly for small businesses or community organizations
• Strong knowledge of social media platforms and best practices
• Experience with email marketing platforms and newsletter creation
• Understanding of tourism marketing and seasonal business strategies
• Ability to work independently and manage multiple deadlines
• Excellent communication and training skills
• Experience with local/community marketing strategies and media partnerships preferred

Compensation

this position is: hourly, $20/hr +

Location

job can be done remotely

Application instructions

Deadline

no deadline