Company description

SWGM is more than a floral marketplace—
we’re a movement. Powered by local flower
farmers and a dedicated team, we connect
florists, designers, and retailers with fresh,
seasonal, and sustainably grown blooms from
the Pacific Northwest. Guided by our core
values—reciprocity, resilience, integrity,
interdependence, relationships, and the power
of a well-run cooperative—we’re committed to
building a thriving, sustainable floral economy.

Job description

This is a unique opportunity for a leader who combines floral
industry insight with strong business skills, a collaborative
approach, and a passion for how a cooperative model can thrive
in a competitive market. If you are an entrepreneurial thinker
who values people, place, and purpose—and want to help
strengthen a nationally recognized model of sustainable floristry
—we’d love to hear from you.

You are a collaborative, action-oriented leader
with 5+ years of business management
experience, ideally with exposure to
agriculture, floristry, or cooperatives. You
balance relationships with sound business
discipline, bringing curiosity and a willingness
to listen and learn from growers, staff, and
customers. You understand the challenges of
seasonal crops and perishable products and are
motivated to help growers succeed by building
trust and driving results.

You know how to:
Keep a cooperative mission at the center
while building trust with growers, staff,
and customers.
Use data and customer feedback to guide
sales growth and create new market
opportunities.
Build clear budgets, manage seasonal
cash flow, and make financial decisions
that strengthen member farms.
Support and grow staff by setting clear
expectations, creating systems, and
celebrating success.
Listen to and support multiple
constituents with creative and
collaborative problem solving.
Adapt quickly to seasonal cycles and
industry trends, staying calm, creative,
and focused on long-term goals.

What You’ll Do
As General Manager, you’ll be responsible for
the overall health, sustainability, and growth of
SWGM. Your leadership will ensure that
growers, staff, and customers thrive in a
dynamic, values-driven marketplace. You will,
Oversee daily operations—including
logistics, facilities, and inventory—while
fostering innovation in products and
offerings.
Build strong customer relationships and
develop new sales and partnership
opportunities.
Visit member farms, listen closely to
grower needs, and keep grower success
central to every decision.
Manage finances, balancing tight margins
and seasonal flows while protecting
reserves and planning for the future.
Partner with the Board of Directors to set
goals, track progress, and invest wisely in
SWGM’s future.
Inspire and mentor a talented staff team
with consistency and care.
Promote SWGM as a leader in sustainable,
cooperative floristry locally and nationally.

Compensation

this position is: salaried, more than $100,000

Application instructions

Deadline

October 15, 2025