Company description

PCFMA was founded in July of 1988. Our mission is to support California farmers and communities by providing farmers’ markets for our diverse Bay Area neighborhoods. PCFMA currently manages over 30 farmers’ markets, making us the oldest and largest farmers’ market association on the West Coast!

Job description

Summary:
A Certified Farmers’ Market is an area approved by a County Agricultural Commissioner that allows California farmers to sell products of their own production directly to California consumers. Each of PCFMA’s Certified Farmers’ Markets also includes an adjacent area where complementary items may be sold.
A Regional Manager with the Pacific Coast Farmers’ Market Association, working under the supervision of the Director of Operations, leads a team in the successful operation of multiple certified farmers’ markets within an assigned region. This includes leadership and supervision of a team of Market Managers, Assistant Market Managers and Market Assistants; ensuring markets operate in compliance with state law, health codes and organizational rules; and the development and implementation of operational, marketing, special event, and outreach plans for the farmers’ markets.
The Regional Manager articulates these plans, and the organizational values and mission, in a positive manner on an ongoing basis. Regional Managers ensure that Market Managers and other staff members receive the resources and training they need to accomplish their goals for their markets and derive fulfillment from their role at PCFMA.
The role of the Regional Manager is to provide leadership and positive reinforcement to their direct reports. A Regional Manager helps guide and support the work in their regions, the markets operated by their direct reports, and works collaboratively with other Regional Managers to support the Operations Center as a whole.



Duties:
Develop and oversee the implementation of goals and operational plans for a designated set of PCFMA’s certified farmers’ markets.
Assist in the recruitment of a team of Market Managers and Market Assistants (direct reports).
Provide training and ongoing coaching for a team of direct reports.
Schedule, supervise, and formally evaluate the work of a team of direct reports.
Foster good relationships with the other centers in the organization.
Support the creation and implementation of marketing, special event, and outreach plans for each farmers’ market.
Help PCFMA to identify and pursue its strategic direction.
Represent PCFMA by participating in industry gatherings and making presentations about PCFMA, its mission, and its impact.
Ensure markets operate in compliance with state law, health regulations and association rules and regulations.
Assist in recruiting farmers and other producers to participate in the market.
Oversee the recruitment, by Market Managers, of producers to markets to ensure all farmers’ markets operate at peak capacity.
Assist in setting fiscal goals and ensure that goals are met within the assigned region.
Maintain ongoing, supportive communication with market partners and sponsors to sustain ongoing operations of markets and ensure markets are supporting community goals.
When necessary, act as an on-site manager for one or more daily Certified Farmers’ Markets:
Ensure the set-up, operation and shutdown of farmers’ markets is completed to PCFMA’s standards.
Ensure the market site is clean at the end of each market day.
Collect payment from farmers and other participating producers at the end of each market day, complete logs and reports and make bank deposits.
Establish relationships with business and community groups in the neighborhoods surrounding the market to promote the market.
Provide customer service to consumers at the market by establishing and staffing a market information booth.
Communicate with farmers’ market sponsors to understand, and when possible, to address their operational concerns, and inform regional manager of all sponsor communications.
Assist in planning, record-keeping, correspondence and other office activities to support the market and the organization.




Qualifications:
Excellent interpersonal and customer service skills.
Strong verbal and written communication skills.
Comfortable speaking in group settings.
Strong supervisory and leadership skills.
Experience with computer programs such as Microsoft Word and Excel.
Experience with cloud-based customer relationship management such as Salesforce.
At least 2 years of experience with Certified Farmers’ Markets or California agriculture desired.
Ability to effectively prioritize and delegate work assignments.
Ability to complete tasks in a timely manner.
Ability to lead and work in a team-environment.
Detail-oriented.
Willingness to show initiative and creativity.

Requirements:
This position requires the employee to work at PCFMA’s headquarters (currently in Concord, CA) and other locations, including work in the field.
This position requires the employee to work in an office environment and outside in all weather conditions.
This position requires the employee to interact with farmers and other vendors as well as the general public.
This position requires the employee to be able to lift equipment in and out of a vehicle, to lift equipment off the ground, and to be able to lift items over his/her head.
This position requires the employee to be a licensed driver with a safe driving record.
This position requires weekend work and may require early morning work or late evening work.

Compensation

this position is: salaried, varies DOE, $68,150.00 - $88,596.00

Application instructions

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Deadline

March 15, 2026