Company description

Row 7 is a seed-to-table company revolutionizing how we eat—and how we grow—through better-tasting vegetables. Founded by Chef Dan Barber, Row 7 works with chefs, farmers, and plant breeders to co-select new varieties in the field and kitchen. The company sells organic seeds to home gardeners and growers through its online marketplace, offers a line of branded organic vegetables in grocery stores, and introduced a line of ready-to-eat vegetables in early 2026.

Job description

THE ROLE

Row 7 is seeking a Customer Marketing Manager to bridge the gap between our brand story and retail shelves. This is a hands-on, execution role for a team member who is energized by being in the store, collaborating with retailers, activating promotions, and ensuring every retail touchpoint reflects the quality and care we put into our products. The right candidate will be equally comfortable pulling together a retailer sell-in deck, optimizing paid media plans, and being on-site for store activations.

REPORTS TO: Row 7 President

LOCATION: Remote with up to 30% travel to retail partners

KEY RESPONSIBILITIES

Shopper Marketing Strategy & Planning

• Develop and own the annual customer marketing strategy, identifying key moments, accounts, and shopper audiences to prioritize
• Build retailer-specific marketing plans that ladder up to brand goals and align with each account's promotional and marketing calendar
• Translate Row 7's brand positioning and product stories into compelling, shopper-relevant messaging for the retail environment
• Bring a shopper mindset to internal conversations, advocating for how and why the shopper makes decisions at the shelf

Retail Marketing Programs & Activation

• Develop and manage retailer co-marketing programs, including digital and print media, in-store signage, seasonal campaigns, and brand moments
• Own the customer marketing budget and activation calendar, tracking spend against plan and reporting on program performance
• Manage the asset and approval process with retail partners, ensuring programs go live on time and on brand
• Measure program effectiveness using available data (syndicated data, retailer POS, retail media metrics) and translate results into actionable learnings

Retail Media & Digital Shelf

• Lead Row 7's retail media strategy across key accounts and platforms (Instacart, retailer e-commerce, sponsored placements)
• Ensure Row 7's digital shelf presence (images, copy, and content) is accurate, optimized, and consistent across all retail accounts
• Monitor digital availability and surface content gaps or issues to the appropriate teams

Brand-to-Shelf Content & Assets

• Develop the full suite of shopper-facing materials in collaboration with sales team: shelf signage, packaging callouts, seasonal POS, and on-shelf storytelling
• Ensure brand creative is adapted appropriately for retail contexts without losing what makes Row 7 distinctive
• Build and maintain a library of current, on-brand retail assets that the sales team can deploy efficiently

Sales Partnership & Category Storytelling

• Partner with the sales team to build category and brand narratives that earn shelf space and marketing support from buyers
• Develop compelling sell-in materials grounded in shopper data and brand strategy, including brand decks, new items presentations, and category stories
• Serve as the marketing voice in key account conversations, helping sales articulate Row 7's retail marketing vision

SUCCESSFUL CANDIDATES WILL HAVE

• 3-5 years of experience in shopper marketing, customer marketing, or retail marketing in food or CPG; natural or specialty food experience strongly preferred
• A strong understanding of the grocery retail landscape and how shoppers engage with products in a produce or perishables environment
• Experience developing retailer marketing programs and co-marketing activations with major grocery accounts
• Comfort using retail media metrics to inform strategy and tell compelling stories — you don't need to be an analyst, but you know how to use data
• Experience managing a marketing budget and measuring ROI on programs
• A strong creative eye and the ability to brief, guide, and evaluate marketing assets — you know what good looks like on shelf
• Strong project management skills
• Proficiency in Google Sheets and PowerPoint; familiarity with Instacart Ads, retailer media platforms, or digital shelf tools is a plus
• Genuine enthusiasm for food, agriculture, and Row 7's mission

DETAILS

• Retail Sales Manager position is a full-time, exempt role and reports to ROW 7’s Sales Director
• This position follows a remote or distributed work model within the United States
• Travel within the United States (30%).
• The target pay range for this role is from $90,000 - $105,000 per year
• Benefits include:
  • Generous Paid Time Off, Parental Leave, Volunteer Time Off, and Floating Holiday Programs
  • Up to 77% funded Health, Dental, and Vision Insurance
  • Health Flexible Spending Account (FSA)
  • 401(k) eligible after three months of employment
  • Flexible Educational Reimbursement Program
  • Employee Discount on Row 7 Seed Products

Row 7 is committed to centering equity and justice in our work and community. We encourage LGBTQIA+ and BIPOC candidates, as well as members of other historically marginalized groups, to apply.

Compensation

this position is: salaried, varies DOE, $90,000.00 - $105,000.00

Location

job can be done remotely

Application instructions

If you are not registered, you'll be prompted to do so. Don't worry, it's free!

Deadline

no deadline