Company description

Real Good Fish is a sustainable seafood company based in Moss Landing, California. We connect households, institutions, chefs, and communities with responsibly sourced seafood from domestic fisheries and values-aligned producers. Our work spans direct-to-consumer seafood subscriptions, home delivery, community pick-up sites, institutional procurement, and emerging value-added seafood products.

Job description

The e-commerce Manager will own the day-to-day performance, merchandising, marketing execution, customer experience, and revenue growth of Real Good Fish’s D2C e-commerce business. This role is both strategic and hands-on. The right person can analyze customer behavior, improve conversion, manage campaigns, coordinate with operations, strengthen retention, and translate business goals into weekly execution.

This is not just a website management role. It is a revenue, customer experience, and systems role.

The ideal candidate understands online food, subscription, or perishable product businesses; is comfortable working with data; can write and coordinate customer-facing campaigns; and can work cross-functionally with operations, fulfillment, customer service, and leadership.

Key Responsibilities
D2C Revenue, Retention & Channel Performance
- Own D2C sales performance across subscriptions, one-time orders, add-ons, seasonal promotions, and product launches.
Improve average order value, repeat purchase rate, subscription retention, reactivation, and customer lifetime value.
- Develop promotional, win-back, upsell, cross-sell, and subscription conversion strategies.
- Track weekly and monthly performance against revenue, retention, conversion, and customer experience goals.
- Translate performance data into clear recommendations and corrective action.

Website, Merchandising & Conversion
- Manage the eCommerce storefront experience to improve conversion, usability, product discovery, and customer confidence.
- Optimize product pages, bundles, seasonal offerings, subscription options, landing pages, and calls-to-action.
Improve product descriptions, sourcing stories, photography direction, recipes, thawing/cooking guidance, and usage education.
- Ensure digital merchandising aligns with inventory, seasonality, fulfillment capacity, delivery zones, shipping constraints, and margin goals.

Lifecycle Marketing & Customer Experience
- Own lifecycle marketing across email, SMS, and related customer communication channels.
- Build and optimize welcome, first purchase, post-purchase, subscription onboarding, abandoned cart, missed order, lapsed customer, win-back, and reactivation flows.
- Segment customers by purchase behavior, frequency, subscription status, geography, value, product preferences, and lifecycle stage.
- Partner with the Customer Success team to identify, tag, analyze, and resolve recurring customer pain points.
- Build feedback loops through surveys, QR codes, post-purchase emails, SMS, reviews, and customer interviews.

Data, Reporting & AI-Enabled Systems
- Maintain or help build dashboards that track D2C revenue, churn, retention, customer lifetime value, average order value, reorder rate, cohort performance, product performance, and campaign results.
- Use AI tools to improve campaign planning, customer segmentation, reporting, product merchandising, content development, customer feedback analysis, and workflow automation.
- Build reusable prompt libraries, campaign templates, reporting templates, customer insight systems, and repeatable SOPs.
- Maintain strong human review, factual accuracy, brand voice, food safety awareness, and responsible use of customer data in all AI-assisted work.

Product Launches, Bay2Tray & Cross-Channel Collaboration
- Support online launches of new products, bundles, seasonal offerings, and value-added concepts such as seafood burgers, jerky, prawns, squid, or other emerging products.
- Use D2C as a testing ground for product positioning, pricing, recipes, customer education, packaging language, and feedback that may also inform wholesale, institutional, and Bay2Tray opportunities.
- Partner with B2B Growth Team to understand priority species, institutional demand, customer objections, product feedback, and market opportunities.
- Translate Bay2Tray stories, institutional impact, fisherman relationships, regional seafood systems work, and underutilized species education into D2C-facing campaigns and content.
- Help create shared content assets that can support D2C, wholesale, hospitality, healthcare, school food, distributor conversations, and Bay2Tray storytelling.

Qualifications
Required
7–10+ years of eCommerce, digital marketing, growth marketing, online retail, lifecycle marketing, or related experience.
Demonstrated experience managing online sales performance, not just content updates or campaign execution.
Strong understanding of email/SMS marketing, customer segmentation, lifecycle campaigns, retention, and conversion.
Experience using data to analyze revenue, churn, repeat purchase, AOV, customer lifetime value, cohorts, and product performance.
Demonstrated ability to use AI tools in a business setting to improve productivity, analysis, content creation, reporting, or workflow automation.
Strong writing, project management, analytical, and cross-functional communication skills.
Ability to operate in a small-business environment where priorities shift and hands-on execution matters.

Preferred
Experience with food, seafood, CPG, grocery, meal kits, subscription, farm box, or perishable eCommerce.
Experience with platforms such as Saleor, Shopify, Klaviyo, Mailchimp, Metabase, Google Analytics, ShipStation, Zendesk, Zapier, Airtable, n8n, ChatGPT, Claude, Gemini, or similar tools.
Experience with subscription retention, churn reduction, cohort analysis, reactivation campaigns, and customer feedback systems.
Interest in sustainable food systems, domestic seafood, fisheries, school food, nutrition, or mission-driven consumer brands.
Comfort directing creative needs for product photography, recipes, packaging language, product education, and brand storytelling.

Compensation

this position is: salaried, more than $100,000

Location

job can be done remotely

Application instructions

If you are not registered, you'll be prompted to do so. Don't worry, it's free!

Deadline

July 23, 2026